Search Google forbids advertising or sale of e-juice products on its Shopping and Free Listings platforms In a move to protect public health, Google this month announced that it will no longer allow the advertising or sale of e-juice products on its Shopping and Free Listings platforms.
Video Ad-supported streaming continues to gain momentum in Indonesia The findings underscore the rising popularity of ad-supported streaming in Indonesia, revealing that 69% of TV viewers in the country engage in ad-supported streaming.
Display Google updates Political Content Policy for Taiwan Effective December 2023, Google will update its Political Content policy to include restrictions in Taiwan. The policy update will prohibit ads featuring political parties, current elected officeholders, or candidates for certain elected offices on Google platforms in Taiwan.
Retail Google Merchant Center to sunset first-click, linear, time-decay, and position-based attribution models Google has announced that it will be sunsetting first-click, linear, time-decay, and position-based attribution models in Merchant Center conversion tracking.
Social Blending Organic and Paid Content on LinkedIn A recent blog post by Michael Rossini, Associate Director of Paid Media & Performance Marketing at National University, highlights the power of blending organic and paid content on LinkedIn to effectively engage prospective students and drive enrollment.
DOOH JCDecaux and Grupo Publigrafik merge to become the most diversified Outdoor Advertising Platform in Central America JCDecaux Top Media and Grupo Publigrafik's outdoor advertising branch in Central America today announced a merger to create the most diversified outdoor advertising platform in terms of geographies and products as well as services.
Audio Meta unveils Audiobox, an AI text-to-audio generator Audiobox significantly expands the capabilities of generative AI for audio, enabling users to create custom audio content with greater ease and control.
Video FreeWheel and OrkaTV partner to enhance FAST channel advertising for marketers FreeWheel and OrkaTV today announced a new partnership to provide marketers with enhanced access to and targeting capabilities within the growing free-ad supported streaming television (FAST) sector.
Search Comscore unveils Generative AI Search measurement capabilities Comscore today announced the launch of its new Generative AI (artificial intelligence) search measurement capabilities.
Audio Nielsen study uncovers Consumer Ad Avoidance trends A Nielsen study, released today, revealed the majority of consumers are actively avoiding ads across various media platforms, including podcasts, streaming services, and live TV.
Search Google updates Search Quality Rater Guidelines to enhance user experience Google has announced an update to its Search Quality Rater Guidelines, effective November 16, 2023. The updated guidelines aim to simplify the evaluation process for search raters and provide clearer guidance for assessing the quality of web pages.
DOOH JCDecaux renews and extends its advertising concession with Madrid Metro for 10 years JCDecaux SE (Euronext Paris: DEC) last month announced that it has renewed and extended its advertising concession with Madrid Metro for 10 years. The new contract will see JCDecaux install more than 460 new digital screens, making it the most digitised JCDecaux-marketed metro in Europe.
DOOH Hivestack Curate Hivestack, the independent programmatic digital out of home ad tech company, this month announced the launch of Hivestack Curate, a new DOOH marketplace that enables buyers to customize their inventory sourcing and build strategic, curated deals based on their specific business goals.
Display Google Ads: Performance Max vs Demand Gen Performance Max and Demand Gen are both Google Ads campaign types that can be used to reach potential customers across Google's network. However, they have different goals and target different stages of the customer journey.
Display Google Ads API now supports Search Themes Beta for Performance Max Campaigns Google today announced that Performance Max campaign search themes beta is now available through the Google Ads API, allowing advertisers to provide Google AI with inputs.
Display Google to restrict available targetings on financial ads Google today announced an update to its Personalized Ads Policy restricting targeting of certain sensitive interest categories for ads related to consumer financial products and services. This change is effective February 28, 2024.
Social LinkedIn to introduce retargeting and LAN distribution on Document Ads LinkedIn yesterday announced several new advertiser audience capabilities that will help B2B marketers drive and track conversions more effectively. These new capabilities include:
Social The Power of Sound in TikTok Ads Sound is an essential element of TikTok, and it plays a crucial role in the effectiveness of TikTok ads. Here are some of the key reasons why sound is so important for advertisers on TikTok.
Social TikTok introduces Badged Agency Partners TikTok this month announced the launch of a new category in its Marketing Partners Program: the Agency category. This category recognizes media agencies around the world with proven expertise in TikTok marketing.
Data Google introduces comparison toggles in GA4 Google today announce the introduction of a new toggle next to the comparison at the top of each report. The toggle enables advertisers to quickly turn on and off the selected comparisons as they look at their reports.
Retail Amazon's Black Friday and Cyber Monday sales were the biggest ever Amazon (NASDAQ: AMZN) today announced its record-breaking Black Friday and Cyber Monday holiday shopping event, spanning November 17 through November 27, was the biggest ever compared to the same 11-day period in previous years.
Display Taboola renews with NBCU News Group Taboola today announced a new five-year deal with NBCUniversal News Group, a news organization in the U.S. that reaches seven in 10 American adults each month.
Audio Apple reveals the Most Popular Podcasts of 2023 in the US Apple today announced the most popular podcasts of 2023, highlighting the top shows that captured the attention of listeners in the US.
Data Microsoft Monetize launches Monetize Insights Monetize Insights is designed to help publishers maximize their monetization revenue by providing them with easy-to-access data and insights into their inventory performance.
Retail Shopify Merchants drive record-high $9.3 billion in Black Friday-Cyber Monday sales Shopify merchants reached a record of $9.3 billion in sales* over Black Friday-Cyber Monday (BFCM) weekend — a 24% increase from last year.
