Data Google Analytics improves data sampling Google Analytics this week announced it has made improvements to data sampling and the (other) row in reports and explorations. These improvements will provide users with more accurate results and reduce the likelihood of seeing the (other) row or data sampling.
Social TikTok Events API TikTok this month announced the launch of a consolidated endpoint for its Events API, a secure server-to-server (S2S) integration that allows advertisers to share marketing data with TikTok.
Social Meta launches a Facebook Organic A/B Testing API Facebook this month launched a Facebook Organic A/B Testing API, an enterprise solution for developers to programmatically test their video content.
Data Amazon to provide free artificial intelligence (AI) skills training and education Amazon yesterday announced the launch of AI Ready, a new initiative to provide free artificial intelligence (AI) skills training and education to 2 million people globally by 2025.
Data Google limits applications to the click tracker certification program Google this month announced it will start to limit applications to the click tracker certification program to one quarter a year. This means that click tracker service providers will only be able to submit applications during a specific timeframe.
Social LinkedIn Conversions API The LinkedIn Conversions API is a tool that allows businesses to connect their offline and online data with LinkedIn.
Retail Amazon blocks over 200 million suspected fake reviews in 2022 Amazon this month revealed it has blocked or removed more than 200 million suspected fake reviews from its stores worldwide. Amazon says this happened thanks in part to the company's use of AI.
Video Buffalo Sabres and FuboTV expand streaming of games into the Niagara region of Southern Ontario The Buffalo Sabres and FuboTV today announced a multi-year partnership to expand streaming of Buffalo Sabres games into the Niagara region of Southern Ontario, beginning November 27th.
Video Google streamlines Video Publisher Policies Google is streamlining its video publisher policies across all its products, including AdSense, Ad Manager, and AdMob, starting April 1, 2024. The new policies are designed to simplify compliance and keep pace with industry standards.
Search Google Search expands support for Structured Data with Profile Page and Discussion Forum Markup Google today announced support for profile page and discussion forum structured data, along with new Search Console reports to enhance the visibility of first-person perspectives from various online communities.
Social LinkedIn Ads introduces Publisher Reporting LinkedIn this month expanded transparency for campaigns that run across its network of publishers, Linkedin Audience Network. This includes the introduction of Publisher Reporting, which now includes IAB Category Reporting.
Social DV Brand Suitability and Custom Contextual now available on LinkedIn Audience Network DoubleVerify (DV) this month announced the launch of DV Authentic Brand Suitability and DV Custom Contextual solutions on the LinkedIn Audience Network (LAN).
Search Google tightens Location Asset Requirements for Google Ads Google is set to implement stricter guidelines for Location assets within Google Ads, effective December 2023. This update aims to enhance the relevance and accuracy of location information displayed in ads, ensuring a more seamless user experience.
Display Google revamps Chrome Web Store Google last week revamped the Chrome Web Store. The go-to destination for Chrome extensions and themes, has received a significant makeover, bringing a fresh look, improved navigation, and new features to enhance the user experience.
Search Google Search Console crawl rate limiter tool to be deprecated Google last week announced the Crawl Rate Limiter Tool in Google Search Console will be deprecated on January 8, 2024.
Data Google updates requirements for Bulk Email Senders to Gmail Gmail's new requirements for bulk email senders include maintaining a spam rate below 0.3% as reported in Postmaster Tools. This is a critical measure to ensure that emails from bulk senders are delivered to Gmail inboxes and not filtered as spam.
Data GreenBid chooses Magnite as first SSP partner to reduce Carbon Impact GreenBid will enable advertisers to purchase carbon offsets programmatically through real-time bidding (RTB) auctions, making it easier and more efficient to reduce their carbon footprint.
Retail BigCommerce merchants see 14% GMV Increase on Thanksgiving and 6% GMV Increase on Black Friday BigCommerce last week announced that its customers experienced a 14% increase in gross merchandise value (GMV) on Thanksgiving and a 6% increase in GMV on Black Friday compared to the same days in 2022.
Retail Shopify Merchants smash Black Friday records with a staggering $41 Billion in sales Shopify merchants shattered Black Friday records, generating an astounding $41 billion in global sales – a 21% increase over 2022. According to Shopify, this performance underscores the resilience and adaptability of Shopify merchants, who continue to thrive in an ever-evolving retail landscape.
Data Google Analytics 4 introduces Scheduled Emails Google this month announced the introduction of scheduled emails for Google Analytics 4 (GA4), empowering administrators to automate the delivery of standard and custom reports to team members.
Data Google Analytics 4 revamps Admin Experience for enhanced usability and efficiency Google this month announced the rollout of a redesigned Admin experience for Google Analytics 4 (GA4) properties. This update aims to streamline and simplify administrative tasks, enabling users to navigate settings more effectively and maximize the insights derived from GA4.
Data RTB House launches ContentGPT, a new AI audiences insights tool By leveraging the power of Generative Pre-trained Transformers (GPT) and Large Language Models (LLMs), ContentGPT provides insights into the specific interests and intents of webpage readers across the Open Internet.
Display What is marketing? Marketing is the activity of identifying, anticipating, and satisfying customer needs. It involves the creation, communication, delivery, and exchange of offerings that have value for customers, clients, partners, and society at large.
Display Brand advertisers embrace Performance KPIs for mobile campaigns, InMobi study reveals InMobi this month published a new study on Advertiser Perceptions revealing that brand advertisers are increasingly adopting performance KPIs (key performance indicators) for their mobile campaigns.
Search Google introduces Notes in search results Google this month launched a new experiment in Search Labs called Notes, enabling users to share tips and insights about articles and topics right on Search.
