Google accused of buying off the competition in another antitrust lawsuit The lawsuit is focused on exclusionary contracts for the Google Play Store.
IAB Australia launches a contextual targeting handbook Advertisers can also use signals like device info, time, location, and content to infer the gender and age of the audience, the handbook shows.
Audio 5 in 7 Irish adults are listening digital audio weekly The study was carried out by Red C Research in June 2021.
Video Cordless TV to become predominant next year in the US Nearly half of American TV viewers are cordless.
Social How content violations and penalties work in TikTok TikTok says over 60% of people who received the first warning for violating the guidelines did not have a second violation.
Social TikTok introduces an automated moderation system in the US and Canada TikTok's false positive rate for automated removals is 5%.
DOOH 23% of Australian agencies started programmatic DOOH this year IAB Australia this month revealed that almost one-quarter of Australian agencies traded DOOH inventory programmatically for the first time during 2020.
Search Microsoft introduces Multimedia Ads in Bing.com search results pages Multimedia Ads are a new responsive ad format that combines images, headlines, and descriptions.
MOLOCO launches an in-house design studio MOLOCO Studio is composed of a multi-disciplinary team including data scientists, graphic designers, and campaign strategists.
The Trade Desk updates its trading platform Solimar it's the new trading platform of The Trading Desk.
Video YouTube Unlisted videos uploaded before 2017 to become Private Unlisted videos are often used for YouTube ads.
Display Adevinta acquires eBay Classifieds Group Adevinta now owns eBay Kleinanzeigen and Mobile.de in Germany.
Google relaxes ‘Insufficient payment information’ policy in Merchant Center Google yesterday announced that will no longer require merchants to provide their accepted payment methods on their website to customers before the checkout process.
AdsWizz launches a new attribution solution in AudioMatic and AudioServe AdsWizz this month announced the launch of a new attribution solution in AudioMatic and AudioServe. With the new attribution solution, advertisers can track conversions such as app downloads, website visits, sign-ups, add to cart and purchase confirmations. AudioMatic is AdsWizz’s audio and podcast planning and buying platform for advertisers.
The Trade Desk launches operations in India The Trade Desk this month announced it has launched operations in India. TTD hired Tejinder Gill as India General Manager. “While Indian consumers are spending 70 percent of their time on the open internet, almost 80 percent of India’s digital ad revenue still goes to the big tech platforms,
TikTok introduces Brand Lift Studies TikTok this month introduced Brand Lift Studies (BLS) in TikTok Ads. Advertisers can now have data to understand and measure the impact of their campaigns. TikTok BLS questionnaires show in-feed, with music and motion graphics. In the announcement, TikTok said it has integrated Kantar as the third-party verification measurement partner
Germany starts antitrust investigation against Apple Bundeskartellamt, Germany’s Federal Antitrust Office, this month announced an antitrust investigation against Apple. Bundeskartellamt is evaluating Apple’s new restrictions on ad tracking, and the pre-installation of Apple’s own applications. Bundeskartellamt said it is also evaluating the 30 percent commission rate in Apple’s App Store. “We will
TikTok integrates Moat in TikTok ads platform TikTok today announced a partnership with Oracle, with an integration of Oracle Moat Analytics through the TikTok ads platform. TikTok wants that brands are confident about their ad investment on TikTok. “TikTok is changing the game for short-form mobile content, and Oracle Moat is proud to be the first measurement
Display $34 billion spent in-app in Q2 2021 App Annie today revealed that spend in-app continues to grow. Consumers spent $34 billion on apps in Q2 2021 surpassing the previous record held in Q1. Categories including sports and travel saw significant growth, indicating that sectors hurt most by the pandemic are on the verge of a strong recovery
Google to accept ads for virtual slot-machine games, online casinos, and online poker in Germany Glücksspielstaatsvertrag will regulate the gambling industry in Germany.
Is FLoC doomed to fail? FLoC is Google’s alternative for interest-based targeting, when third-party cookies are phased out in Chrome.
Gooogle adds 11 new countries in the advertiser verification program Google said last year that expects the advertiser verification process will take a few years to complete, with a globally expansion.
Google now allows combination of bumper ads and skippable in-stream for YouTube reach 6-second bumper ads are now allowed in YouTube reach campaigns.
Ads Creative Studio: Google to launch a unified home for creative tools Ads Creative Studio initially to be available in beta to Display & Video 360 customers, and to select YouTube Ads customers.
