Data Goldman Sachs, ClearSky, and NightDragon acquire White Ops DSPs like MediaMath, Xandr, and The Trade Desk use White Ops services to block and detect fraudulent traffic.
Video Oracle exposes StreamScam, an ad fraud operation in Connected TV StreamScam ad fraud operation spoofed more than 28.8 million U.S. valid household IP addresses.
Search Google starts showing the estimated list sizes of similar audiences in Google Ads Until now, advertisers could only see the estimated list sizes for their similar audiences when applying them to campaigns.
Retail Amazon launches Sponsored Ads and Stores in Brazil Amazon this month launched Sponsored Ads and Stores in Brazil. Advertisers can now create Stores or advertise with Sponsored Ads on Amazon.com.br
Social Snapchat user growth to slow down in Western Europe, eMarketer predicts eMarketer this month predicted the slowdown of Snapchat growth in Western Europe. eMarketer says the rate of growth will drop to just 1.2% by the end of 2024.
Search Google updates Google Ads Editor introducing image extensions Google Ads Editor is a tool from Google Ads that enables advertisers to manage their Google Ads campaigns via a downloadable application.
Video Fire TV now reaching 50 million monthly active users worldwide Amazon launched Fire TV six years ago.
Display Google launches App Campaigns for Engagement in Google Ads App Campaigns for Engagement in Google Ads enables advertisers to create campaigns to encourage users to come back to the apps.
Search Google re-enables "Request Indexing" feature in Search Console Google this week reenabled the "Request Indexing" feature in Search Console.
Display Google's plan to transform online publishers into content creators The recent antitrust lawsuit says Google plans to transform online publishers into content creators.
Data The data collection that helps Google to lock publishers and advertisers The antitrust lawsuit, moved this month against Google, shows how Google uses data to gain market dominance and potentially create a new walled garden.
Search Sweepstakes Today files antitrust class action against Google The lawsuit 3:20-cv-08984-LB against Google has 66 pages and it was file in the United States District Court Northern District of California, San Francisco division.
Search Google hit by an antitrust lawsuit over the market dominance in search SA360, distribution agreements and specialized vertical providers are the focus of this antitrust lawsuit.
Display Google to retire AdSense Link Ads in 2021 On March 10, 2021, link units are being retired from AdSense. Google recommends publishers to try other ad formats.
Display Ten states in the US move an antitrust lawsuit against Google The prosecutors say Google "sought to kill competition and has done so through an array of exclusionary tactics."
Video US Antitrust lawsuit may compel Google to sell YouTube ads again outside of DV360 and Google Ads The lawsuit says Google "maintains its monopoly power on the buy-side by withholding YouTube inventory from competing ad buying tools."
Data FreeWheel to acquire Beeswax Beeswax was founded in 2014. Beeswax's clients pay a flat fee based on tech usage instead of a spend fee.
Data IAB Europe releases a Guide to Ad Fraud The Guide to Ad Fraud has 20 pages and is available for every advertiser.
Data IAB Europe considers Traffic Acquisition Manipulation as Ad Fraud IAB Europe says publishers are selling ad fraud impressions when they pay fraudulent traffic drivers.
Video Google to add controls in Ad Settings for gambling and alcohol ads The new controls in Ad Settings, for gambling and alcohol ads, enables users to see fewer gambling and alcohol ads.
Display Google launches Story Ads for AMP Web Stories Web Stories are visible in Google search, Google images, Google Discover, and in the Google App.
Video Google introduces Connected TV apps in the app targeting of DV360 Before, advertisers needed to create a channel list with connected TV-specific app IDs. Now the workflow is similar to mobile apps.
Audio Google integrates Soundcast in DV360 Soundcast is a leading audio SSP in France, with audio inventory from Le Figaro, L'Equipe, Les Indés radios, RTL, and Virgin.
Retail Amazon launches Sponsored Display audiences in the United States Sponsored Display audiences enable advertisers to target Amazon's first-party audiences with Sponsored Display ads.
Video HBO to move out of Amazon Channels to gain a direct relationship with users A direct relationship to users potentially means exclusive inventory and data for Xandr.
