Data Google still investing in Campaign Manager, the adserver for buyers Google guarantees that it will continue to invest in Campaign Manager, as the digital ads ecosystem evolves with an increased focus on privacy, new regulations, and changes in technology platforms.
Display DOJ and 11 US states hit Google with an antitrust lawsuit The antitrust case 1:20-cv-03010 was submitted today in the United States District Court for the District of Columbia. Google replied saying this is a "deeply flawed lawsuit."
DOOH TPS Engage’s DOOH DSP partners with Adsquare TPS Engage’s DOOH DSP services over 100.000 digital billboards in 25 countries.
Data Google to remove the Insights Tab from Campaign Manager Google says the Insights Tab from Campaign Manager had low usage.
Display Google restricts Audience Performance & Page Category reports in DV360 Advertisers can see the audience performance and the contextual performance on Audience Performance & Page Category reports.
Display Germany's digital ad spend growth slows down due to travel and auto spend break Germany digital ad spend to grow 0.8% this year.
Data Google introduces GA4, the next generation of Google Analytics Google Analytics 4 properties are the next generation of Google Analytics.
Retail More than half of Americans plan to do their holiday shopping in November 800 US consumers were surveyed in September 2020.
DOOH Adsquare integrates Nielsen in its Out-of-Home Planner Countries available include the U.K., Germany, France, Italy, and Spain.
Audio Google provides SEO guidelines for podcasts Podcasters can increase discoverability by optimizing the podcasts to show on Google search results.
Display Vungle acquires AlgoLift AlgoLift’s probabilistic approach enables Vungle to target and optimize ad campaigns in compliance with pending iOS-related changes to IDFA.
Data Google introduces support to AMP emails in Gmail AMP emails to be supported by Gmail, Mail.ru, and Outlook.com.
Data Sendinblue launches a Certification for Email Marketing Sendinblue this week launched Sendinblue Academy, a free marketing certification course designed to help beginners and experts strengthen their email marketing skills.
Video Google extends similar audiences to reach connected TV devices The seeding audience must contain 500 or more members, and third-party audiences, new mobile, installed apps, or any negatively targeted lists are not supported.
Display Google adds support for programmatic deals in Display & Video 360’s forecasting tool DV360 forecasting tool enables advertisers to calculate the unique reach, and how how the campaign might perform.
Data Google updates Display & Video 360 API v1 changing quota limits Display & Video 360 API v1 has now a default daily limit of 86,400 total requests made to the API per project.
Video Disney reorganizes its structure to focus on streaming Disney is shifting its focus to the growing business: streaming.
Search Yelp introduces Ad Goals, Audience Size Estimator, and Keyword Targeting Yelp says the new features bring more transparency to advertisers.
Display Drive-to-store advertising campaigns have a 70% average uplift of in-store traffic, TabMo finds TabMo today released benchmarks for drive-to-store advertising campaigns.
Display Innovid, Jivox, Clinch, and Flashtalking named leaders of Creative Advertising Technologies Forrester today released the score for the Creative Advertising Technologies companies in the Q4 2020.
Video Google adds YouTube Engagements in the attribution reports Advertisers need to opt-in for the cross-network attribution beta in Google Ads.
Data CallTrackingMetrics integrates Snapchat, Symplify, AB Tasty, and Gong CallTrackingMetrics is a call tracking & contact center solution. Advertisers use CallTrackingMetrics integrations to optimise media buying, sales, and customer experience.
Data Microsoft opens Digital Marketing Center Digital Marketing Center to manage the campaigns for free.
Display Google rolls out 3D Swirl creatives in DV360 3D Swirl creatives run in display, on the ad sizes 300x250, 300x600, and 336x280.
