Display Rubicon Project’s revenue grows 12% in Q1 2020 but guidance is negative for Q2 Rubicon Project today announced the results for the first quarter ended March 31, 2020. Rubicon Project’s revenue was $36.3 million for Q1 2020, up 12% from Q1 2019.
Audio Google launches Podcasts Manager Google yesterday launched Google Podcasts Manager, a tool where podcasters get insights over their podcasts and audiences across Google products.
Social Pinterest launches notes, dates and recommendations on boards Pinterest today introduced notes, and recommendations on boards. Users can now add notes within boards to list out ingredients or tasks for a project, they can add dates to boards to keep tabs on projects and receive timely recommendations.
Audio AdsWizz launches DCO on audio creatives hosted in AudioMatic and AudioServe AdsWizz today launched Dynamic Creative Optimization (DCO) for audio on its AudioMatic and AudioServe platforms. According to AdsWizz, the new DCO feature uses the data points available on the AdsWizz platform to deliver audio ad creative variations.
Search Google adds a report for Special Announcements in Search Console Google yesterday added a report on Search Console for sites that have implemented SpecialAnnouncement structured data. Google adopted the SpecialAnnouncement markup last month, enabling websites to show announcements on search results.
Video Roku launches OneView Ad Platform integrating dataxu capabilities Roku yesterday unveiled OneView Ad Platform, a new platform based on dataxu that leverages TV identity data from Roku, across OTT, desktop and mobile campaigns. Roku says it is reaching an estimated four in five homes in the U.S. with OneView Ad Platform.
Audio Apple expands podcasts into 20 new countries Apple today announced that is expanding the podcasts into 20 additional territories throughout Africa, Asia-Pacific, Europe, Latin America, the Middle East, and Oceania.
Display AdMob recommends publishers to update their SDKs, confronted with UIWebView’s death Google today, via AdMob, sent an email to the app publishers saying that all the GMA SDK versions including and after 7.55.0 released on Feb 4th, 2020, default to WKWebview and have removed UIWebView entirely.
Display Digital ad spend to decrease 10 to 20% in Ireland this year, industry members predict IAB Ireland said last month that, recognising the impact of COVID-19, advertisers/agency members predict a 10-20% decrease in digital ad spend in 2020, while also predicting that digital adspend will rebound in Q3/Q4 in 2020.
Search Microsoft Advertising forbids ads for government services offered by a third party Microsoft Advertising last month announced that is forbidding, starting in 6th of May, ads for government products or services that are being offered by a third party.
Data TapClicks acquires AdStage TapClicks last month acquired AdStage. TapClicks says it will integrate AdStage into their family of brands which includes Raven Tools, iSpionage, Megalytic, and StatX. TapClicks will integrate the entire AdStage team into the company, including AdStage’s co-founders.
Data NetWise launches 3 new audiences related with Coronavirus NetWise last month announced the launch of 3 new targetable audiences related with the coronavirus pandemic.
Search Yelp launches a new user interface for business owners Yelp today launched a new user interface for business owners. Yelp says the release gives more transparency and insight into their Yelp Business Page, and it is the first step in the company’s plans to overhaul the business owner experience.
Search Google Ads introduces an optional website link in the Call Ads Google last month introduced an optional website link in Call Ads. Advertisers can now can now include an optional “Visit website” link within the Call Ads.
Social CallTrackingMetrics integrates Facebook Messenger CallTrackingMetrics last month integrated Facebook Messenger. This means that the CallTrackingMetrics Chat can now be connected with Facebook Messenger, so teams can respond to messages from prospects and customers in real-time via Facebook, without leaving CallTrackingMetrics.
Display Coronavirus pandemic and low CPMs related to a surge in malicious ad activity Clean.io this year saw a surge in malicious ad activity related with the COVID-19 pandemic. Matt Gillis, CEO of clean.io, wrote the lower CPMs and an increase in traffic have created the perfect storm for bad actors to disrupt end-user experiences and impair publisher monetization.
Retail Criteo’s revenue drops 10% year over year in the first quarter of 2020 Criteo this week announced the financial results for the first quarter ended on March 31. Criteo’s revenue decreased 10% year-over-year. Criteo’s revenue for the first quarter of 2020 was $503 million. Criteo’s revenue for the Q1 2019 was $558 million.
Data DeepCrawl lanches a testing tool for SEO DeepCrawl this week launched a testing tool for SEO. The Automator tool enables developers to test their code for SEO impact before pushing to production.
Video Pixalate earns MRC accreditation for multiple Connected TV/OTT, SSAI measurement metrics Pixalate this week announced it has earned accreditations for multiple metrics from the Media Rating Council (MRC) across over-the-top (OTT)/Connected TV (CTV) environments, including server-side-ad-insertion (SSAI) measurement metrics.
Data Google brings GA audiences, acquisition, and behavior data into Data Studio Google this week added Google Analytics audiences, acquisition, and behavior data into the reports in Data Studio.
Data Google integrates Google Maps in Data Studio Google this week added Google Maps into the reports in Data Studio. Google says Google Maps in Data Studio are highly customizable and integrate with any data source that contains valid geo fields. Until now, Data Studio only had static geo maps.
Video Google drops deadline to force parallel tracking on video campaigns Google last month dropped the deadline to force parallel tracking on video campaigns. The previous deadline was June 15, 2020. Before was March 31, 2020.
Search Google expands identity verification to all advertisers Google last month announced the expansion of identity verification to all advertisers. Identity verification was until now only for political advertisers. Identity verification was introduced in 2018.
Data Centro expands the certification programs with free virtual summits for clients Centro last month announced the expansion of the certification programs with free virtual summits for clients and partners.
Search Google blocks 2.7B bad ads in 2019 Google this week said it has blocked and removed 2.7 billion bad ads in 2019.
