Google launches new search filters on comments in YouTube Studio cGoogle last week launched new search filters in YouTube Studio that enable advertisers, creators, and publishers to manage conversations within their community. A new setting was also launched that holds potentially inappropriate comments for review. The search filters are available on YouTube Studio desktop. Creators can find them on the
Blackstone acquires Vungle Blackstone today announced that has completed the acquisition of Vungle, a performance marketing platform for in-app video advertisements on mobile devices. Martin Brand, a Senior Managing Director at Blackstone, said: “We are pleased to complete this transaction, and look forward to investing in Vungle and pursuing a business plan focused
PayPal to become available in China PayPal today announced that People’s Bank of China has approved Paypal acquisition of a 70% equity interest in Guofubao Information Technology Co. This means that Paypal will become available in China for online payment services. PayPal says the transaction is expected to close in the fourth quarter of 2019
Social Amazon Attribution includes bulk operations for Facebook Ads Amazon Attribution self-service console has available Bulk Operations for Google ads and Facebook Ads.
Social TikTok forbids ads for fasting apps and weight loss supplements Ads promoting weight loss and weight management products or services cannot promote a negative body image or negative relationship with food.
Data Google expands support in Android to include Foldable Phones Google is expanding support in Android to include Foldables Phones. Leo Sei, Product Manager on Android at Google, says the support is being developed in preparation for upcoming devices from hardware partners like Samsung.
New Language: Google now supports Marathi in AdSense Google this week introduced support of Marathi in AdSense. Marathi is a language spoken by over 80 million people, mainly in Maharashtra, India. Publishers with content written in Marathi can now monetize it with Google AdSense. According to Google, the interest in Marathi language content has been growing steadily over
AdColony releases SDK 4 with support to the IAB Open Measurement Standard AdColony yesterday announced the release of a new version of the SDK. The latest mobile ad software development kit (SDK), AdColony SDK 4, is bringing together AdColony’s video ad platform with its banner display and programmatic offerings into a single SDK. The new AdColony SDK 4 also supports the
Google introduces Google Ads’ Auction-Time Bidding in Search Ads 360 Google this month introduced the auction-time bidding in Search Ads 360. Search Ads 360 is the product from Google Marketing Platform for search. Google Ads’s Auction-Time Bidding uses machine learning to set bids at auction-time by factoring signals that help predict performance. Google says that signals include users’ device,
Google Ads changes campaign creation flow to include conversion tracking Google this week changed the campaign creation flow in Google Ads. The change in Google Ads makes it easier to select the conversion goal, saving extra time for advertisers. Advertisers can now select the conversions on the first step of the campaign creation. Jeannie Zhang, Product Manager at Google Ads,
Google Ads makes Store Visits’ Smart Bidding available for all advertisers Google this week make Store Visits’ Smart Bidding available for all advertisers in Google Ads. Store Visits is available as a goal for Search and Shopping campaigns. John Chen, Group Product Manager at Google Ads, wrote that nowadays over 70% of advertisers already use Smart Bidding, but until now advertisers
Google launches AdMob API Google this week launched AdMob API. Before, publishers had to use AdSense API to access AdMob stats. Google says this was a suboptimal solution, as AdSense uses different ad metric definitions than AdMob, resulting in inconsistent reporting. According to Google, AdMob API’s metrics are consistent with those in the
Google enhances the SDK and introduces new reporting features in AdMob Google this month has enhanced the AdMob SDK. Google says that with the new SDK version publishers will be able to get more insights into how your users are interacting with the apps and engaging with the rewarded ads. To use the new AdMob reporting features, publishers need to update
Streaming TV viewers can surpass traditional pay TV viewers in five years, Roku study predicts Roku this month released a study predicting that streaming TV viewers can surpass traditional pay TV viewers in five years. The Roku study points the reasons driving the acceleration of streaming: * Viewers are becoming more aware of and adopting streaming services that include network and live programming. * Viewers enjoy the
Teads rolls out Teads for Publishers (TFP) with AI, a Studio, Audiences, and innovative ad experiences Teads this week unveilled Teads for Publishers, a new self-serve platform that enables publishers to create incremental revenue streams, via video and display. With Teads for Publishers, publishers can sell their inventory either directly or programmatically through private marketplace (PMP) Deal IDs. Teads for Publishers include Teads Prediction AI Through
Facebook Audience Network updates the SDK Facebook today announced that it is asking all app publishers and developers to upgrade to the Audience Network SDK 5.4 and above before March 3, 2020. Facebook says that the new FAN (Facebook Audience Network) SDK provides access to the newest features, format iterations, improved stability and helps publishers
Google launches Outcome Based Buying in DV360 enabling advertisers to pay per click Google last week launched the support for Outcome Based Buying in DV360. Advertisers can now pay for clicks while optimizing for CPA. Before, DV360 only supported buying on a cost per thousand impressions (CPM) basis. Outcome based buying is available for all display campaigns with a post-click conversion goal in
Google automated bidding is now taking in consideration the deal floor prices, but still as opt-in Google last week introduced a new feature in DV360 that enables automated bidding to take into consideration the floor prices on the private deals (PMPs), now named by Google as non-guaranteed fixed inventory. Deepti Bhatnagar, Group Product Manager – Display & Video 360 at Google, wrote that the automated bidding taking
Timberland achieves an increase in online sales with DCO, and insights from video Xaxis this month announced that, together with Mediacom Hong Kong, achieved an increase in online sales of 46% and 37% in Taiwan and Hong Kong respectively, for Timberland. Xaxis used a dynamic creative optimization (DCO) to achieve the results. According to Xaxis, by coupling DCO with a data-driven strategy, it
Display Google updates Responsive Ad Unit in AdSense, publishers can now limit the height Google this week announced that it has updated the Responsive Ad Unit in AdSense. The update was an improvement on the sizing to allow better performance on desktop, said Google in the help center.
Google shifts all programmatic auctions to first price Google this month confirmed the planned shift to unified first-price auctions in Google Ad Manager. Jason Bigler, Director Product Management at Google, wrote that Google is “confident that moving to first-price auctions in Ad Manager will ensure a fair and transparent marketplace that benefits the health of the programmatic ecosystem.
Spreaker Studio becomes fully compatible with Chrome OS Spreaker updated its Studio to become fully compatible with Chrome OS. Spreaker says Spreaker Studio is the first podcasting app to be fully compatible and designed specifically to work with Chrome OS. Spreaker expects that by opening up the platform to Chromebook users, podcasting will become increasingly integrated into the
Data Optimizely moves experiments from the browser to the CDN with Performance Edge Optimizely this week launched Performance Edge, a new product that enables visual-editor based website experiments to run faster by moving decision logic from the browser to the CDN. Performance Edge will be available globally as a paid add-on for Optimizely Web. Now, Performance Edge is available in early access to
Google introduces the Optimization Score in Google Ads mobile app Google yesterday introduced the Optimization Score in Google Ads mobile app. Ryan Beauchamp, Product Manager, at Google Ads, wrote yesterday that the Optimization Score previously was only available on the web UI. Optimization Score is a module in Google Ads that helps advertisers prioritize recommendations. The score goes from 0%
Google postpones Accelerated Delivery sunset to October Google this week postponed the Accelerated Delivery sunset to October. Ramil Sobti, Product Manager at Google Ads, wrote that budgets using Accelerated Delivery will be automatically switched to Standard Delivery, starting October 7, 2019. The previous announced date for the sunset was September 17, 2019. Accelerated Delivery allows advertisers to
