Twitter launches the Marketing Calendar for the year 2023
Twitter this week launched the Marketing Calendar for the year 2023. Advertisers can find events in different locations for the current year.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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EDPB on the minimum thresholds for cookies banners
The European Data Protection Board (EDPB) last week released a report with minimum thresholds for the cookie / consent banners. EDPB issued the report in reaction to over 700 cookie banner complaints from noyb.
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Google to shut down Optimize in September
Google last week announced that Google Optimize will no longer be available after September 30, 2023. Google Optimize was created 5 years ago for free.
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Germany to limit Google's data sharing between services
Bundeskartellamt last month announced it has opened an administrative proceeding against Google, due to Google’s data processing terms across multiple Google services.
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Bid Manager API v1.1 sunset
Google last week reminded advertisers that Bid Manager (DBM) API v1.1 will sunset on February 28, 2023.
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FTC updates guidance on environmental marketing claims
The Federal Trade Commission last month opened up for public comment potential updates and changes to the Green Guides, for the use of environmental claims. Comments to be accepted until February 21.
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Cookies in Chrome capped to 400 days
Google last week announced it has introduced in Chrome a cap for the expiration of cookies to a maximum of 400 days, around 13 months, from the time the cookie was set.
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Google introduces new ecommerce dimensions and metrics in Google Analytics
Google yesterday announced the introduction of new ecommerce dimensions and metrics in GA4. Google Analytics now provides an item-scoped and event-scoped version of each ecommerce metric.
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Nielsen to release Nielsen ONE Ads this week market-wide
Nielsen ONE Ads will be available this Wednesday, January 11, market-wide, Nielsen last week announced.
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IAS partners with Gadsme bringing viewability and invalid traffic measurement to in-game ads
Integral Ad Science last month announced a partnership with Gadsme, a global in-game advertising platform designed for the gaming and eSports industries.
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The Trade Desk launches Galileo for first-party data matching
The Trade Desk yesterday announced Galileo, where advertisers are able to onboard and activate their first-party data, via CRM, CDP and clean room providers.
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Paramount EyeQ adopts Unified ID 2.0
Paramount yesterday announced the enablement of Unified ID 2.0 (UID2) to transact across a group of Paramount’s owned and operated streaming channels, including including Paramount+, and Pluto TV.
