The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
DoubleVerify (DV) today announced the launch of the DV Transparency Center. This initiative aims to enhance industry understanding and trust in digital ad verification by offering educational resources and addressing key topics within the advertising ecosystem.
This API allows developers to integrate Threads functionality into their own applications, potentially enabling new features and use cases for the ephemeral messaging platform.
DoubleVerify (DV) today announced the launch of the DV Transparency Center. This initiative aims to enhance industry understanding and trust in digital ad verification by offering educational resources and addressing key topics within the advertising ecosystem.
This API allows developers to integrate Threads functionality into their own applications, potentially enabling new features and use cases for the ephemeral messaging platform.
The report highlights a significant increase in new ad fraud schemes, with fraudsters exploiting advancements in Generative AI (Gen AI) to target emerging platforms like Connected TV (CTV) and streaming audio.
This update extends these features to Google Ads' Performance Max and Demand Gen campaigns, encompassed within IAS' Total Media Quality for YouTube offering.
The Federal Trade Commission (FTC) is suing software giant Adobe, alleging the company deceived consumers by hiding early termination fees (ETFs) and making it difficult to cancel subscriptions for popular software like Photoshop and Acrobat.
