Facebook to phase out the 28-day attribution window
The 28-day attribution window will be phased starting on 12th October.
Display
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
Posts
Previous Posts-
-
Google introduces automated third-party verification in Campaign Manager
With automated third-party verification, Campaign Manager (CM) generates automatically a placement tag that includes the code from the measurement provider.
-
Google rolls out Google News Showcase in Germany and Brazil
Google News Showcase are panels with stories that appear within Google’s news products.
-
Revcontent says it sees 1,100% increase in profitability
Revcontent says it is still offering revenue guarantees to publishers.
-
Adsquare opens a new Office in Düsseldorf
Düsseldorf office to serve enterprises from the automotive, FMCG, and technology industries.
-
Google introduces frequency distribution and average frequency in Google Ads
The 2 new metrics are available for video campaigns and video ads in Google Ads.
-
Smart AdServer appoints Murray Phillipson as VP Demand EMEA
Smart AdServer last week appointed Murray Phillipson as VP Demand EMEA. Murray Phillipson is reporting to David Pironon, Chief Programmatic Officer.
-
Apple allows users to change their default browser and mail apps in iOS 14
The option to change the default browser is available in settings. Users can click on their favorite browser and select it as a default app.
-
Google introduces Google Audiences targeting in Programmatic Guaranteed deals
Google Audiences are demographic segments, affnity segments, and in-market segments.
-
Google introduces sponsorship by day part or percent of share of voice in PGs
Publishers can set up PG deals with share of voice, sponsorship by daypart, cost-per-thousand impression (CPM), or cost per day (CPD) sponsorships.
-
Google grilled in the US Senate over market dominance
"Do you think that Google would have had over 90% of the publisher ad server market if you hadn't bought DoubleClick?" Senator Amy Klobuchar asked.
-
Google to support deals in DV360’s forecasting tool
Advertisers can deduplicate the estimated reach on deals, open auction, and YouTube.
