Google AdSense to show Vignette Ads on desktop
Vignette Ads to show on screens wider than 1000px.
Display
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
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DOJ and 11 US states hit Google with an antitrust lawsuit
The antitrust case 1:20-cv-03010 was submitted today in the United States District Court for the District of Columbia. Google replied saying this is a "deeply flawed lawsuit."
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Google restricts Audience Performance & Page Category reports in DV360
Advertisers can see the audience performance and the contextual performance on Audience Performance & Page Category reports.
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Germany's digital ad spend growth slows down due to travel and auto spend break
Germany digital ad spend to grow 0.8% this year.
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Taboola launches a Creative Shop
Taboola's Creative Shop combines data with human expertise.
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Vungle acquires AlgoLift
AlgoLift’s probabilistic approach enables Vungle to target and optimize ad campaigns in compliance with pending iOS-related changes to IDFA.
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Google adds support for programmatic deals in Display & Video 360’s forecasting tool
DV360 forecasting tool enables advertisers to calculate the unique reach, and how how the campaign might perform.
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Drive-to-store advertising campaigns have a 70% average uplift of in-store traffic, TabMo finds
TabMo today released benchmarks for drive-to-store advertising campaigns.
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Innovid, Jivox, Clinch, and Flashtalking named leaders of Creative Advertising Technologies
Forrester today released the score for the Creative Advertising Technologies companies in the Q4 2020.
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Google rolls out 3D Swirl creatives in DV360
3D Swirl creatives run in display, on the ad sizes 300x250, 300x600, and 336x280.
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Nearly half of the advertisers plan to add money back into the budget in Q4, finds study
The research was conducted by OpenX and The Harris Poll.
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Brazil accounts for 61% of all smartphones in South America
Flurry Analytics this month stated that Brazil accounts for 61% of all smartphones in South America.
