NYIAX partners with IPONWEB to introduce upfront buying in programmatic
NYIAX this week partnered with IPONWEB (BidSwitch Exchange) to provide upfront buying in programmatic delivery.
Display
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
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Programmatic Guaranteed deals from DV360 now include Smart exchange
Smart this week announced that buyers are now able to buy their inventory via DV360 (Google’s DSP) using programmatic guaranteed deals.
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Taboola launches Marketing Partners
Taboola this month launched Taboola Marketing Partners, a set of partner recommendations focused on content, localization, landing pages, tracking, and video.
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Adslot Media says it charges typically less than half for Programmatic Guaranteed
Adslot Media this month announced that PG (programmatic guaranteed) eliminates the need to work with a demand-side platform (DSP), in turn removing buy-side fees and technology setup for buyers.
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Adform launches a new bidding ready for first and second price auctions
Adform this week launched Dynamic CPM (dCPM), a new bidding that optimizes on hybrid auctioning environments such as first, second and hybrid auctions.
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Axel Springer increases participation in Purplebricks
Axel Springer this month is increasing its minority interest in Purplebricks from around 12.4 percent to approximately 26.6 percent.
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SAPO adopts AppNexus full stack, Adserver, SSP and DSP
AppNexus today announced that SAPO, one of the biggest online media companies in Portugal, will adopt AppNexus full suite of products, including AppNexus Publisher Ad Server, Supply Side Platform (SSP), and the Demand-Side Platform (DSP).
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AdSense phases out ad types and ad styles
Google this week announced that is phasing out text-only and display-only ad units. The ads available will serve all ad types, not allowing publishers to choose anymore.
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Google teams up with 8 agencies to help advertisers manage creatives end-to-end
Google this month announced that has partnered with 8 agencies: Vidmob, Consumer Acquisition, Bamboo, Apptamin, Webpals Mobile, Creadits, Kaizen Ad, and Kuaizi.
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eyeo partners with Factmata to develop the Trusted News browser extension
eyeo, the company behind Adblock Plus, this month announced an investment and partnership with Factmata.
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Media.net partners with White Ops to avoid bots
Media.net this month announced it has selected White Ops’ pre-bid prevention product, MediaGuard, to provide advertisers with fraud protection.
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Google is outperforming other SSPs on quality
Confiant’s report shows that Google AdX is outperforming all the other SSPs in quality.
