JCDecaux renews contract with the leading company of shopping malls in Portugal
Sonae Sierra’s shopping malls reached more than 160 million visitors in 2019 and cover the most important Portuguese cities.
DOOH
The latest news about DOOH. DOOH stands for Digital Out-of-Home advertising. It is a form of advertising that uses digital screens to display ads in public places, such as billboards, bus shelters, airports, and shopping malls. DOOH ads can be static or dynamic, and can include video, audio, and interactive elements.
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Google updates policies leading to advertiser and partner account suspensions in DV360
Google clarifies when DV360's partner and advertiser accounts can be suspended because of ad policies.
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Yahoo DSP integrates Hivestack SSP
Yahoo last week announced the integration of Hivestack in Yahoo DSP. Advertisers and agencies using Yahoo DSP can now buy Hivestack’s DOOH inventory through real-time bidding (RTB) transactions.
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Audio-Out-of-Home Vibenomics raises $12.3 million in new funding
Vibenomics delivers music, messaging and programmatic audio ads.
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JCDecaux to install 64 DOOH screens in Galeries Lafayette
The “Coupole” store and the Men store will be equipped from mid-July 2022 with 64 digital screens specifically designed for Galeries Lafayette.
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Marriott to introduce ads in their websites and hotels
Marriott Media Network to cover display, mobile, video, email, and DOOH channels.
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Xandr integrates Hivestack Supply Side Platform (SSP)
Xandr Invest is now able to buy Hivestack’s DOOH inventory through RTB transactions via Open Exchange and Private Marketplace (PMP) deals.
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Vistar launches dynamic creatives for DOOH
Advertisers can use sports scores, weather and traffic to promotional offers, directions to a store and localized imagery.
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Hivestack integrates KanBan Culture’s DOOH inventory in Taiwan
KanBan Culture has access to over 2,000 screens in 1,204 beverages shops and 89 outdoor LED billboards spread across major highway intersections in Taiwan.
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JCDecaux DOOH revenue grew 73.8% in Q4 2021
Digital Out Of Home (DOOH) grew by +73.8% in Q4 2021, and by +33.2% in full-year 2021.
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Vibenomics grows programmatic ad sales by 209% in the first six months of 2021
Vibenomics last week revealed its digital audio programmatic advertising sales grew by 209% in the first six months of 2021 compared to all of 2020.
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23% of Australian agencies started programmatic DOOH this year
IAB Australia this month revealed that almost one-quarter of Australian agencies traded DOOH inventory programmatically for the first time during 2020.
