Adsquare integrates Nielsen in its Out-of-Home Planner
Countries available include the U.K., Germany, France, Italy, and Spain.
DOOH
The latest news about DOOH. DOOH stands for Digital Out-of-Home advertising. It is a form of advertising that uses digital screens to display ads in public places, such as billboards, bus shelters, airports, and shopping malls. DOOH ads can be static or dynamic, and can include video, audio, and interactive elements.
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Amazon opens early accesses to Luna, Amazon's cloud gaming
Amazon last month opened early accesses to Luna, a new cloud gaming service based on Amazon Web Services (AWS). For now, only in the US.
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Adsquare partners with Vistar Media
The partnership extends Adsquare's audience targeting into programmatic DOOH in the UK.
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DPAA to hold its annual global Video Everywhere Summit live-via-Zoom in October
Content pillars for the OOH industry’s tentpole event will include: 1) Omnichannel and Programmatic, 2) Diversity and Inclusion, and 3) Globalization of media and brands.
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Hivestack gains access to ECN, DOOH inventory in workplaces in Germany and in the UK
ECN will leverage the Hivestack Supply-Side Platform (SSP). ECN’s ad inventory will now be available to Hivestack buyers through private marketplace (PMP) deals and open exchange buys.
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Hivestack hires first-ever CMO
The DOOH martech company hired Nikki Hawke as first ever CMO.
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Nielsen partners with Talon Outdoor to bring their data into Out of Home (OOH)
Nielsen this month announced a partnership with Talon Outdoor, an independent Out of Home media specialist in the UK. The partnership combines Nielsen Marketing Cloud solution with Talon’s proprietary data management platform Ada. Nielsen says Nielsen Marketing Cloud’s data is now available for activation for OOH. The same
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Vistar Media launches the first real-time bidding open exchange for out-of-home advertising
Verizon Media, Ubimo, MediaMath, Amobee, AdQuick.com and Adelphic are the first DSPs where advertisers can buy DOOH inventory from Vistar Media.
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DOOH US ad spending to increase by 19.2% in 2021
By 2023, 42.0% of all US outdoor ad spending will come from DOOH.
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DPAA Sets DOOH Programmatic Training Courses for North America and EMEA
DPAA this month is holding live-via-Zoom training courses on programmatic Digital Out of Home (DOOH) for North America.
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Vibenomics selects Vistar Media as their ad serving & programmatic software provider
Vibenomics today announced a partnership with Vistar Media. Vibenomics selected Vistar as their ad serving & programmatic software provider. Vistar Media is a provider of software for digital out-of-home (DOOH).
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Understanding Programmatic DOOH
IAB Australia last week hosted a webinar about Digital Out of Home (DOOH). The webinar is open for non members and it explains the differences between programmatic DOOH and programmatic on other channels, like video and display. The slides are available here.
