OAAA releases OpenDirect 1.5.1
OpenDirect specification to enable OOH companies to offer inventory through an automated workflow.
DOOH
The latest news about DOOH. DOOH stands for Digital Out-of-Home advertising. It is a form of advertising that uses digital screens to display ads in public places, such as billboards, bus shelters, airports, and shopping malls. DOOH ads can be static or dynamic, and can include video, audio, and interactive elements.
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Previous Posts-
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Ford`s Patent: Car Screens able to interact with Billboards
The Infotainment Screens in the cars may soon be able to interact with the Billboards in the streets.
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OAAA releases a guide with measurement standards for capturing mobile users' exposure to DOOH campaigns
DOOH Exposure Methodology Standardization Guidelines and Best Practices is a framework for standardizing the methodology for capturing mobile advertising IDs.
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Velocity buys EYE, and has now 32,000 DOOH screens in the USA
Velocity acquired 2 OOH companies in the last 6 months.
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Hivestack launches an iOS app for buyers and sellers
Hivestack last month launched an iOS app, where buyers and sellers can check how much spend or revenue was activated through Hivestack.
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IAB Europe releases a guide for programmatic Out Of Home (OOH) advertising
Programmatic DOOH is flexible, and real-time, enabling advertisers to do hyper local targeting.
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OAAA creates a working group to establish standards for OOH in OpenRTB
The Out of Home Advertising Association (OAAA) this month has created a working group to establish standards for OOH in OpenRTB.
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TPS Engage’s DOOH DSP partners with Adsquare
TPS Engage’s DOOH DSP services over 100.000 digital billboards in 25 countries.
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Adsquare integrates Nielsen in its Out-of-Home Planner
Countries available include the U.K., Germany, France, Italy, and Spain.
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Amazon opens early accesses to Luna, Amazon's cloud gaming
Amazon last month opened early accesses to Luna, a new cloud gaming service based on Amazon Web Services (AWS). For now, only in the US.
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Adsquare partners with Vistar Media
The partnership extends Adsquare's audience targeting into programmatic DOOH in the UK.
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DPAA to hold its annual global Video Everywhere Summit live-via-Zoom in October
Content pillars for the OOH industry’s tentpole event will include: 1) Omnichannel and Programmatic, 2) Diversity and Inclusion, and 3) Globalization of media and brands.
