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Google expands Smart Bidding tools to mobile marketers through beta release of seasonality adjustments, enabling predictive optimization

Google completed its August 2025 spam update on September 22 after targeting global spam violations for nearly four weeks.

E-commerce specialist shares incident highlighting PPC vulnerability when fraudulent €100 million purchase skews campaign performance by 109,989% ROAS.

Pixis analyzed $996 million in Google Ads spend across 100 consumer brands from January 2024 to February 2025, revealing significant cost variations by industry and campaign type.

Research shows "stakeholder" is searched 163,800 times annually as professionals seek clarity on corporate jargon while Inverness emerges as least business-literate city.

European Commission closes Digital Markets Act consultation on September 24, 2025 as Google cites €114 billion European business losses and degraded services in official response document.

Google has silently restructured its campaign creation interface, shifting from format-first selection to channel-based campaign setup that defaults to Performance Max when advertisers select all available channels.

Zeta Global unveils GEO solution for brands to maintain visibility across AI platforms as Gartner predicts 25% drop in traditional search volume next year.