Search - PPC Land (Page 22)

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Search

The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Google: Keywords under review no longer trigger ads

Google: Keywords under review no longer trigger ads

Starting this month, keywords under review in Google Ads won’t be able to trigger ads.

Microsoft starts accepting cryptocurrency ads from exchanges in search results

Microsoft Advertising this week announced it is now accepting advertising for cryptocurrency exchanges in the United States.

Web to App Connect

Google Ads introduces a Web to App Connect tool

Web to App Connect is a tool in Google Ads that that enables advertisers with apps to identify missing deep links, to set up conversion tracking in-app, and to estimate how many conversions and revenue was generated in-app.

Google Ads Scripts

Google updates Google Ads Scripts

Google Ads scripts enable advertisers to make automated changes in the Google Ads account, by using custom JavaScript code.

Google Search releases May 2022 core update

Google Search releases May 2022 core update

Google’s May 2022 core update was rolled out today.

Google Consumer Interest Insights

Google Ads rolls out Consumer Interest Insights to all advertisers

Consumer interest insights enables advertisers to understand how customers are searching and engaging with their ads on Google.

Asset audience insights in Google Ads

Google to introduce 2 new type of insights for Performance Max campaigns

The 2 new insights are asset audience insights and diagnostic insights.

Google expands the advertiser verification program to 37 new regions

Google gives advertisers 30 days to submit their answers.

Manager account dashboards in Google Ads

Google introduces manager account dashboards in Google Ads

Advertisers are able to create and edit dashboards in Google Ads.

Google Marketing Live

Google Marketing Live 2022 to happen on May 24

Google Marketing Live 2022 to happen on Tuesday, May 24.

Microsoft Advertising removes time zones at campaign level

Microsoft Advertising removes time zones at campaign level

Microsoft Advertising this month removed time zones at campaign level.

How to find keywords for your website

Finding keywords

How to find keywords for your marketing efforts.

Google Premier Partners List

How to find the Google Premier Partners List

Google this year launched a Google Premier Partners List, which means partners among the top 3% of Google Partners in their country.

URL Parameters tool in Search Console

Google to retire the URL Parameters tool in Search Console

Google this week announced the deprecation of the URL Parameters tool in Search Console. It will happen in 1 month.

Structured data issues in Search Console

Google adds context to structured data issues in Search Console

Google this week announced it has added more context to its error reporting in Search Console, starting yesterday.

Google to sunset AdWords API on April 27, 2022

Google today confirmed that it will sunset AdWords API on April 27. Developers currently using the AdWords API must upgrade to the Google Ads API.

Google Ads Editor

Google introduces support for Performance Max campaigns in Ads Editor

Google today rolled out a new version (2.0) of Google Ads Editor. The new version supports Performance Max (PMax) campaigns, asset groups and product groups.

Google Vehicle Ads

Google launches vehicle ads, a new ad format in Google Ads

Google this month launched vehicle ads in the US. Vehicle ads are an ad format which allows auto advertisers to promote their inventory of vehicles to interested customers shopping for vehicles on Google.

Microsoft Automotive Ads

Microsoft Automotive Ads to show in Yahoo! and DuckDuckGo

Microsoft this month announced the Automotive Ads will show in Bing search partners like Yahoo! and DuckDuckGo.

Free hotel booking links

Google to allow individual hotels to take part in free hotel booking links

Google this month announced beginning April will allow individual hotels to manually input their rates through their Google Business Profile, in order to participate in free hotel booking links.

Google Hotel Center

Google introduces insights in Hotel Center about free booking links

Google this month introduced new search insights into Hotel Center about free booking. Hotel Center is a platform where hotels optimize and manage data feeds for Hotel Ads and free booking links.

Experiential travel trends - Microsoft

Microsoft: Travelers prepared to spend more on luxury travel in 2022

Microsoft this month revealed search insights around travel. Findings show searches and clicks for tours and activities are up compared to pre-pandemic times, and travelers are prepared to spend more on luxury travel experiences in 2022.

Search “red velvet cupcake" in Google Images

Google introduces image badges in image search results

Google this month announced it has introduced image badges in image search results. Google says users can identify the type of content on the webpage based on its badge.

Google introduces related filters in image search results

Google introduces related filters in image search results

Google this month announced it has introduced filter display words related to the search terms. The new filter display words are based on popular searches.