Video Study finds digital campaigns are more effective running in parallel with TV ads There was a 15% lift in purchase intent when ads aired on TV plus digital compared to digital alone.
Video FreeWheel integrates FastPay in Strata platform FastPay enables agencies to directly transfer funds to their media vendors digitally.
Video Verizon Media launches OTT Smart Auction OTT Smart Auction utilizes Smartplay’s server-side ad insertion (SSAI) capability to provide a transition between content and ads on any device or platform.
Video Google Ad Manager launches DAI Prefetch for live events Google last week launched DAI Prefetch for live events, a new product from Google Ad Manager designed OTT publishers. Google is now able to fetch the subsequent ads based on information such as ad break duration.
Video Google launches Early Break Notification API Google last week announced the launch of an Early Break Notification API in Ad Manager’s DAI. Google says the Early Break Notification API will make it easier for publishers to use real-time ad break data to monetize live events.
Video Google Ad Manager’s DAI delivers ads to over 1 million concurrent live stream viewers Google last week announced Google Ad Manager’s DAI delivered ads to over 1 million concurrent live stream viewers at the same time during multiple events, including the recent UEFA Champions League final.
Video FreeWheel, Kargo, Smartclip, and Xandr now able to do PGs with DV360 This means publishers using these SSPs can sell guaranteed deals to advertisers using Google’s DSP.
Video Google launches Advanced Contextual Targeting for YouTube The segments from the Advanced Contextual Targeting are YouTube Dynamic Lineups and are available in Google Ads and in DV360.
Video TV in Reach Planner becomes available for Vietnam, France, Germany, Sweden, and Spain TV in Reach Planner (Google Ads) enables buyers to plan TV and YouTube alongside.
Display Google introduces Google Audiences targeting in Programmatic Guaranteed deals Google Audiences are demographic segments, affnity segments, and in-market segments.
Video Facebook launches Watch Together Watch Together enables people to watch videos on Facebook together with other people.
Display Google to support deals in DV360’s forecasting tool Advertisers can deduplicate the estimated reach on deals, open auction, and YouTube.
Video What is an upfront deal? Upfront means paid or obtained in advance. Traditionally upfront deals are done for TV ads, where buyers agree with a spend volume in exchange for better conditions, or specific schedules.
Display Google grilled in the US Senate over market dominance "Do you think that Google would have had over 90% of the publisher ad server market if you hadn't bought DoubleClick?" Senator Amy Klobuchar asked.
Video Amobee launches CTV Allocator CTV Allocator predicts unique reach of future TV schedules and forecasts incremental CTV reach.
Social Facebook introduces brand safety controls for in-stream ad placements Facebook recently announced that Facebook Watch reached 1.25 billion unique visitors per month.
Video Google launches YouTube Shorts, first in India YouTube Shorts are user-generated short videos with 15 or less seconds. TikTok was banned in India this year, in June.
Video Amazon creates Amazon Kids+, an app with books, videos, and games Amazon says Amazon Kids+ offers more than 20,000 books, movies, Audible books, games, and Spanish-language content designed just for kids.
Video Google to introduce engaged-view conversions by the end of the year EVC (engaged-view conversions) are counted when a user does not click on a video ad but watches at least 10 seconds of a skippable ad.
Display Portuguese publishers adopt Xandr Monetize Nonio today has two million registered users via a Single Sign On (SSO). In 2017, Facebook had around 6 million users in Portugal.
Video Twitch launches Watch Parties with Prime users watching movies & TV shows together Amazon acquired Twitch in August, 2014.
Video Facebook Watch reaches 1.25 billion unique visitors per month Last year, Google said it had 2 billion monthly users on YouTube.
Video Flipboard TV is now Ad-Supported Flipboard TV is now free and ad-supported, with only one exception: Samsung Galaxy owners.
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