The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Addressable TV investment rises among major marketers as platforms simplify buying and improve measurement capabilities across connected television environments.
Google's programmatic platform updates exchange naming to reflect industry partnerships and acquisitions, affecting advertiser reporting systems starting the week of November 17.
Google Ad Manager launches AI brand safety automation, generative reporting tools, and CTV Live-biddable solution alongside Buyer Direct feature for streamlined agency deals.
Google Ad Manager launches AI brand safety automation, generative reporting tools, and CTV Live-biddable solution alongside Buyer Direct feature for streamlined agency deals.
Addressable TV investment rises among major marketers as platforms simplify buying and improve measurement capabilities across connected television environments.
Google's programmatic platform updates exchange naming to reflect industry partnerships and acquisitions, affecting advertiser reporting systems starting the week of November 17.
YouTube Shorts achieves monetization parity with long-form content in US market during Q3 2025. Platform's short-form video format now generates equivalent revenue rates.
Major video ad servers including GAM, FreeWheel, Publica, SpringServe, Adtelligent, Aniview, and Project Limelight target different publisher segments with specialized CTV capabilities.
Programmatic director identifies four critical mistakes marketers make when activating connected TV campaigns, from open-market targeting to web-based measurement approaches.
Google clarifies its Circumventing Systems policy on November 4, 2025, reinforcing that submitting false information during advertiser verification results in account suspension.
