Data Google Analytics introduces Warning System for properties with high event volume Google Analytics this week announced the introduction of a new warning system to alert owners of large properties that are approaching the event collection limits.
Display Google Ads to accept Lottery-Courier Ads in Arkansas, Montana, New Jersey, and New York Google Ads this week announced it will begin accepting and running ads for lottery-couriers in Arkansas, Montana, New Jersey, and New York. This represents an expansion of the company's policy, which previously only allowed ads for lottery-related services in a limited number of jurisdictions.
Social Sprinklr reports its highest quarterly profitability ever Sprinklr this week reported financial results for its third quarter ended October 31, 2023. The company saw revenue increase 18% year-over-year to $186.3 million, while subscription revenue grew 22% to $170.5 million.
Social Meta expands its use of AI across Facebook, Instagram, Messenger, and WhatsApp Meta this week announced it is expanding its use of AI across its apps, including Facebook, Instagram, Messenger, and WhatsApp.
Display Private State Token API The Private State Token API is a technology that allows Google to verify that a user has not given consent for the use of their personal data for ad personalization. This API is used by Google to serve Limited Ads.
Display Google to open demand for Limited Ads (LTD) in Q1 2024 Google this week announced plans to introduce programmatic bidding support for inventory eligible for Limited Ads.
DOOH Scope3 expands Carbon Measurement Capabilities to include DOOH advertising Scope3 today announced the addition of digital out-of-home (DOOH) to its emissions measurement. This expansion includes advancements to Scope3's emissions model to consider the unique variables of DOOH advertising.
Video Google TV to become a YouTube targeting option in DV360 Google yesterday announced an expansion of control over YouTube & partner video line items, allowing advertisers to separately manage eligibility for serving on Google TV and video partners.
DOOH JCDecaux secures extended partnership with Lima Airport JCDecaux today announced that its subsidiary JCDecaux Peru has renewed and extended its partnership with Lima Airport Partners (LAP) for the advertising concession at the new Jorge Chávez International Airport (LCY) in Lima, Peru.
Data Google Gemini AI Google today introduced Gemini, its most capable and general AI model yet. Gemini is multimodal, meaning it can understand and reason about different types of information, including text, code, audio, image, and video.
Video YouTube to expand 30-Second Non-Skippable Video Ads globally YouTube yesterday announced it is expanding the availability of 30-second non-skippable ads to all countries through Instant Reserve, in DV360.
Data Google Analytics 4 introduces new dimensions in audience builder Google Analytics 4 (GA4) yesterday announced the introduction of new dimensions to its audience builder, segment builder, custom reports builder, and Data API
Data ANA Programmatic Media Study Reveals Transparency Challenges in Digital Advertising The Trustworthy Accountability Group (TAG), a global certification program dedicated to enhancing safety and transparency in digital advertising, has unveiled the conclusive findings of the ANA Programmatic Media Supply Chain Transparency Report today.
Display Google Ads to allow Sports Betting Ads in Vermont Google today announced it will begin accepting and running ads for sports betting from state-approved entities in Vermont starting December 12, 2023. This is a significant change to the company's gambling and games policy, which previously prohibited all ads for online gambling.
Search Microsoft testing Deep Search for Complex Queries Microsoft today announced it is testing Deep Search, a new feature for its Bing search engine that aims to provide more comprehensive and relevant answers to complex queries.
DOOH Vistar Media and Big Tree partner to deliver OOH advertising in Malaysia Vistar Media has integrated Big Tree's digital screens into its network of OOH inventory, enabling advertisers to reach consumers across Malaysia programmatically.
Retail Walmart introduces Partner Network Directory Walmart this month announced the launch of the Walmart Connect Partner Network directory, a comprehensive resource for businesses seeking advertising solutions and support.
Video Goldbach integrates Magnite's streaming SSP and SpringServe ad server Goldbach is integrating Magnite's streaming sell-side platform (SSP) and Magnite's SpringServe ad server, enabling advertisers to effectively deliver ads across devices and video providers.
Google Analytics 4 Audience Builder now available in Google Ads Google today announced the availability of the Google Analytics 4 (GA4) audience builder in Google Ads. This new tool allows advertisers to create and apply Analytics audiences, including predictive audiences, directly in Google Ads.
Data Google Ads Settings Google Ads Settings (adsettings) is a tool that allows users to control the ads they see on Google and other Google-owned properties. Users can use Ads Settings to turn off ad personalization, select interest categories, and manage their ad activity.
Retail Growth Marketing vs. Product Marketing Growth Marketing and Product Marketing stand out as two crucial disciplines that play a pivotal role in propelling organizational success. While both share the common goal of driving business growth, they differ in their approaches and responsibilities.
Data Instagram: Gen Z in India to Drive Culture in 2024 Indian Gen Z are more career-oriented, have a stronger focus on their personal growth and development, and are more interested in DIY and thrifting than their global peers.
Data Research Paper: Google Improves Privacy-Preserving Ad Measurement Google published a research paper on their blog post, describing how to significantly improve the accuracy of privacy-preserving ad measurement.
Data GA4 Audience exports to GAM now Support Publisher Provided Identifiers (PPID) Google yesterday announced Google Analytics 4 audiences can now be used for first-party segments in Google Ad Manager using Publisher Provided Identifiers (PPIDs).
Video IAB Tech Lab expands CTV App Store Support in App-Ads.txt aggregator The IAB Tech Lab has announced the addition of three new CTV app stores to its App-Ads.txt aggregator: Samsung, Vizio, and LG. This expansion further enhances supply chain transparency in the CTV inventory market.
