Display Google to allow cryptocurrency ads in the United States, starting on August 3 ICO ads to remain banned. Google barred ads for cryptocurrencies and related products back in 2018.
Data Google follows Apple restricting access to the advertising identifiers in Android devices Google says advertisers will receive a string of zeros in place of the identifier, when a user opts out of interest-based advertising or ads personalization.
Video Magnite starts monetizing Rakuten TV inventory in Europe Magnite this week announced that Rakuten will utilize Magnite’s technology in the UK, France, Germany, Spain, Italy, the Nordics, and Benelux.
Google introduces a new Consent Initialization trigger in Tag Manager Consent Initialization is a new Tag Manager trigger type that enables tags requiring user consent choice to fire before all other tags.
Social IAB Europe and TikTok release a Guide to Creator Marketing Creator Marketing is set to see continued growth in Europe, reaching over 1.3bn in spend in 2020.
Data Amazon to launch an id solution based on Amazon accounts - Digiday Amazon ID to work via Amazon DSP and via Amazon Publisher Services (APS).
Data Adform and Smart to support Lotame Panorama ID Lotame Panorama ID is one identity solution for a cookieless environment.
Merchant Center policy update: Google now requires good shopping experiences Google this month updated the Shopping Policy in Merchant Center. Google introduced the “Website needs improvement” policy.
Audio Apple to launch paid podcasts in June Apple podcasts will have free, freemium and paid podcasts, starting next month.
Social LinkedIn launches Event Ads LinkedIn Events were launched in October 2019. Event Ads enables advertisers to promote events in the LinkedIn.
Top signals dimensions now available for Target ROAS and Maximize conversion value campaigns Google Ads' top signals include device type, location, day of week, time of day, keywords, remarketing and customer match lists.
DOOH Ford`s Patent: Car Screens able to interact with Billboards The Infotainment Screens in the cars may soon be able to interact with the Billboards in the streets.
Google stops accepting display creatives with multiple .html files DV360 and CM360 enables advertisers to direct upload HTML5 display banners and rich media banners.
Data Oracle to participate in Unified ID 2.0 Unified ID 2.0 is an open-source identity solution that doesn`t rely on third-party cookies.
Data Google to extend Google’s machine learning models to behavioral reporting in Analytics Google Analytics` Behaviour Flow report visualizes the path users travelled from one page or Event to the next.
Google introduces an instantly match rate view for Customer Match lists in Google Ads Customer Match lists are audiences based on customer data: Email, Phone, First Name, and Last Name.
Retail Google forbids digital books in Shopping ads Shopping ads appear in Google Search, and Google Display Network, including YouTube, Gmail, and Google Discover.
DOOH OAAA releases a guide with measurement standards for capturing mobile users' exposure to DOOH campaigns DOOH Exposure Methodology Standardization Guidelines and Best Practices is a framework for standardizing the methodology for capturing mobile advertising IDs.
Google to introduce Consent Mode directly in Google Tag Manager Consent Mode was launched in beta, in September, last year. Consent Mode enables advertisers to tag their websites for European users that do not give their consent.
Data How users are disabling all in-app tracking in iOS and how ATT doesn't impact Apple Ads Apple last month released App Tracking Transparency (ATT) in iOS 14.5 update. This enables users to control which apps are allowed to track the activity across other companies' apps and websites.
Data Advertisers suffer a data outage in Google Marketing Platform The metrics affected are Begin-to-render Impressions, Provisional Impressions, and Viewable Impressions.
Social TikTok names Shouzi Chew as CEO Shouzi Chew nationality is Singaporean, and Singapore is the country where Shouzi Chew will be based in.
Data Google click identifier (GCLID) stops working in a handful of Google apps in iOS14 Google Click ID (GCLID) is a parameter passed in the URL with ad clicks, to identify the campaign and other attributes of the click associated with the ad for ad tracking and campaign attribution.
Data Apple releases the App Tracking Transparency (ATT) in iOS 14.5 update iOS 14.5 update was released today in all devices using iOS, limiting the usage of the IDFA.
