Display Showcase Shopping ads will appear on Google Images, Discover and YouTube Google this week announced that is bringing Showcase Shopping ads to Google Images, the feed on Discover, and soon YouTube.
Data Microsoft to end HealthVault service by November 2019 Microsoft will shut down as of November 20, 2019. Microsoft says all data will be deleted by this date and users can now transfer the data.
Data Chrome to restrict fingerprinting and to make it easier to block 3rd party cookies Google yesterday announced plans to improve cookie controls on Chrome. Google says it will aggressively restrict fingerprinting across the web and will make it easier for users to block or clear cookies used in a third-party context.
Display Google to launch a browser extension to inform users about the ads they see Google yesterday announced that will launch a browser extension, working across different browsers, that will show information about the ads users are seeing from Google network.
Display Google to launch tROAS bidding for app campaigns on Google Ads Google today announced that will launch tROAS bidding on Google Ads. The new bidding will be available next month, for Google App campaigns on iOS and Android, globally.
Display Google introduces image search, ad content ratings, and user metrics in AdMob Google today announced the introduction of 3 new tools in AdMob. Sissie Hsiao, VP of Product, Mobile App Advertising at Google says these 3 new tools will help publishers to grow revenue and protect user experience more easily.
Display Vendasta appoints Richard Cheung as CFO Vendasta today announced the appointment of Richard Cheung as Chief Financial Officer CFO.
Data OpenX launches OpenAudience challenging the walled gardens OpenX last week launched OpenAudience, a platform that enables advertisers to plan and buy people-based marketing.
Display Digital ad spend surpasses $100 billion for the first time in the US The U.S. digital advertising revenues in 2018 reached an all-time historic high of $107.5 billion. This is the first time the ad spend exceeds the $100 billion mark.
Social Amazon Storywriter to be shut down in June 2019 Amazon Storywriter is a free tool that automatically formats the screenplay as users type.
Video The Trade Desk integrates Samba TV data in the Planner The Trade Desk last week announced a partnership with Samba TV, that will power The Trade Desk’s Planner.
Display Media.net donates OpenRTB 3.0 converter code to IAB Tech Lab Media.net says the code will help IAB Tech Lab’s efforts to promote transparency and security in tech supply chains.
Display Triton, TripleLift, and Open8 now supported in DV360 Google last month integrated Triton Digital (audio exchange), TripleLift (native exchange), and Open8 (a Japanese display exchange). This represents more inventory for advertisers using Google’s DSP.
Display Google to launch Gmail ads in DV360 Gmail ads are billed based on engagements and not on CPM.
Data Analytics cross-device conversions now available on Google Ads Google this week announced the integration of the Google Analytics cross-device conversions into Google Ads. Advertisers can also include cross-device conversions in the bidding.
Display Digital reaches 53% of the total ad spend in Australia Digital advertising represented 53.2% of the total Australian Ad Market ($16.6 billion) in 2018, the Australian IAB/PwC Online Advertising Expenditure Report revealed.
DOOH AdMetv joins DPAA DPAA this week announced AdMetv has joined its membership ranks. DPAA is a global, out-of-home marketing association.
Display Google introduces a new App Policy Center on AdMob and Ad Manager Google this week introduced a new App Policy Center on AdMob and Ad Manager, the 2 tools used by publishers to monetize their apps.
Display Google to support app-ads.txt on DV360 The new app-ads.txt standard supports apps running on mobile, connected TVs and other devices.
Display DV360 to buy ads.txt-only web inventory as default starting in August Google says over 93 percent of the web inventory available in Display & Video 360 is authorized by ads.txt files.
Display Parallel tracking for Google Ads display campaigns to become mandatory Google last week announced that parallel tracking in Google Ads was expanded to Display, this month. Parallel tracking for display campaigns will become mandatory on July 31st, 2019. Google started to introduce parallel tracking on Google Ads in 2018, first on the search. Parallel tracking makes the internet faster to
Search Google deprecates the old Keyword Planner Google this week deprecated the old Keyword Planner and said that the new Google Ads keyword planner is now feature complete. The Google Ads plan overview changes based on: match types, locations, language, and search networks advertisers select. Jane Kim, Product Manager at Google Ads said Google simplified the navigation
Data Google Analytics for Firebase will have multiple filters on event reports Google is rolling out multi filters in Google Analytics for Firebase over the next few weeks, the company announced this week. Until now users could use one filter only on event reports. Until now was only possible to have an event with one filter only, and Google announced that advertisers
Display Bing Ads rebranded to Microsoft Advertising Microsoft today rebranded Bing Ads to Microsoft Advertising. Microsoft says the name change it’s a simple shift because clients and partners already know Bing Ads as Microsoft. Last year, Microsoft created Microsoft Audience Network, and now Bing Ads are rebranded into Microsoft Advertising. According to Microsoft, over the coming
Microsoft Audience Network will expand to the UK and Canada later this summer Microsoft today announced the expansion to the UK and Canada of the Microsoft Audience Network, in the same day it announced the name change of Bing Ads to Microsoft Advertising. Microsoft Audience Network was launched last year with new native ads on MSN and Outlook. Microsoft says that viewable impressions,
