Episerver to acquire Optimizely
Episerver is a company expert in content management founded in Stockholm back in 1994.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Experian rolls out an address, email, and phone validation in Salesforce Commerce Cloud
Experian for B2C Commerce: Data Quality is available for $500 USD per user per year.
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Portuguese publishers adopt Xandr Monetize
Nonio today has two million registered users via a Single Sign On (SSO). In 2017, Facebook had around 6 million users in Portugal.
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Google introduces 13 new conversion categories in Google Ads
Google will automatically apply the conversion categories if advertisers haven’t already accepted them. Advertisers have until October 15th to review the suggested conversion categories.
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Google launches Consent Mode to enable conversions without cookies
Consent Mode is available for advertisers that do not choose to use TCF v2.0.
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Comscore starts providing digital audience measurement to Nextdoor
Comscore Plan Metrix Multi-Platform combines consumers’ desktop and mobile behavior with information about their lifestyles, interests, attitudes, demographics and behaviors.
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Apple delays the launch of the mandatory consent manager to 2021
Apple’s compulsory consent manager enables the use of the IDFA.
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App Store to have information about the tracking by the end of the year
The App Store will have information about the tracking used on each app by the end of the year.
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Eyeota earns certification from the IAB Tech Lab for its Data Transparency
Data Transparency Standard, launched in 2019, aims to establish a minimum disclosure and transparency standards for any company that collects audience data for targeting or measurement.
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Google to sunset DBM API Line Item service on February 26, 2021
Google will sunset the Line Item and SDF Download services of the Doubleclick Bid Manager (DBM) API on February 26, 2021.
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GfK onboards data from Switzerland and New Zealand in Eyeota
The data onboarding uses propensity modeling to aggregate key offline customer attributes to geolocation and online user profiles to maximize the scale of data owners’ audiences.
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Narrative raises $8.5 million as it launches the Data Streams Marketplace
Data Streams Marketplace sells app audiences, meaning mobile IDs. The mobile IDs purchased are delivered directly to a connected Facebook Ad Account or via CSV download.
