Apple integrates custom product pages with Apple Search Ads
The integration enables advertisers to create ad variations based on custom product pages in App Store Connect.
Display
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
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Google to move Shopping and Local campaigns to Performance Max
Google this week announced that all Smart Shopping and Local campaigns in Google Ads will move to Performance Max, from July through September.
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Google Ads rolls out a new Experiments page
Google says the new Experiments page helps advertisers to create, manage, and optimize experiments in one place.
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Amazon DSP integrates Pre-Bid Viewability from Moat
Amazon this month announced the integration of Oracle Data Cloud’s Pre-Bid by Moat Viewability on third-party supply.
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Outbrain expands to 9 new European markets
Outbrain today announced the expansion to Greece, Czech Republic, Denmark, Hungary, Finland, Croatia, Slovakia, Luxembourg, and Romania.
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Taboola starts bidding outside its native ad placements
Taboola today announced the launch of a new native bidding service that will bring the existing demand of 14,000 advertisers to other supply types such as display advertising inventory, social networks and others, starting with Microsoft Exchange.
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Microsoft's Xandr acquisition is all about connecting data with ad inventory
After the acquisition of Xandr, the potential reach of Microsoft will increase significantly, as Xandr is connected with hundreds of publishers globally.
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Microsoft to buy Xandr
Microsoft today announced it has agreed with AT&T to acquire Xandr (formerly known as AppNexus).
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Mobile SSP VRTCAL launches a $5 million bonus fund to attract new app developers
According to VRTCAL, the bonus fund incentivizes mobile application developers to integrate directly with the VRTCAL Marketplace or through its software development kits (SDKs).
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Criteo to buy the ad exchange BidSwitch
Criteo’s offer for IPONWEB is $380 million, $305 million paid in cash and $75 million paid in CRTO treasury shares.
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UK Competition and Markets Authority orders Facebook to sell Giphy
The CMA concluded that Facebook’s acquisition of Giphy would reduce competition between social media platforms and that the deal has already removed Giphy as a potential challenger in the display advertising market.
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Google release Customer Match for all advertisers with over $50,000 lifetime spend
Google this week announced it will release Customer Match audiences in Google Ads for all advertisers with over $50,000 lifetime spend.
