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The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.

Display

The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.

Data   -   May 01, 2024 Google AdSense updates reporting thresholds for Custom Channels and Search Styles
Google AdSense updates reporting thresholds for Custom Channels and Search Styles

Google AdSense announced an upcoming change to its reporting system for AdSense for Search (AFS) and AdSense for Domains (AFD) users. This update aims to balance user privacy with the needs of publishers who leverage custom reporting features.

Display   -   May 01, 2024 Google updates policies to address synthetic sexually explicit content
Google updates policies to address synthetic sexually explicit content

Google today announced an update to its Advertising Policies for Google Ad Manager, AdSense, and AdMob, specifically regarding sexually explicit content. This update aims to address the growing presence of synthetically generated or altered content depicting nudity or sexual activity.

Amazon DSP bolsters measurement transparency with additional MRC accreditation
Data   -   May 02, 2024 Amazon DSP bolsters measurement transparency with additional MRC accreditation

This accreditation signifies that Amazon DSP adheres to industry-accepted standards for measuring specific advertising metrics.

by Luis Rijo
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Data   -   May 02, 2024 Amazon DSP bolsters measurement transparency with additional MRC accreditation
Amazon DSP bolsters measurement transparency with additional MRC accreditation

This accreditation signifies that Amazon DSP adheres to industry-accepted standards for measuring specific advertising metrics.

by Luis Rijo
Data   -   May 01, 2024 Google AdSense updates reporting thresholds for Custom Channels and Search Styles
Google AdSense updates reporting thresholds for Custom Channels and Search Styles

Google AdSense announced an upcoming change to its reporting system for AdSense for Search (AFS) and AdSense for Domains (AFD) users. This update aims to balance user privacy with the needs of publishers who leverage custom reporting features.

by Luis Rijo
Display   -   May 01, 2024 Google updates policies to address synthetic sexually explicit content
Google updates policies to address synthetic sexually explicit content

Google today announced an update to its Advertising Policies for Google Ad Manager, AdSense, and AdMob, specifically regarding sexually explicit content. This update aims to address the growing presence of synthetically generated or altered content depicting nudity or sexual activity.

by Luis Rijo
Display   -   May 01, 2024 PubMatic and Klarna join forces to enhance advertiser reach among high-intent shoppers
PubMatic and Klarna join forces to enhance advertiser reach among high-intent shoppers

This partnership also facilitates broader campaign reach across the US market, with planned expansion into European markets soon after.

by Luis Rijo
Display   -   May 01, 2024 Google Ads announces in-campaign experimentation for Performance Max
Google Ads

This functionality enables advertisers to test optimization strategies within a single campaign, enabling real-time data-driven decision-making.

by Luis Rijo
Search   -   May 01, 2024 Microsoft Advertising Platform now offers Copilot to all advertisers
Microsoft Advertising Platform now offers Copilot to all advertisers

Microsoft Advertising this week announced the general availability of Copilot within the Microsoft Advertising Platform.

by Luis Rijo
Display   -   May 01, 2024 Microsoft Advertising expands Chat Ads API reach with Direqt partnership
Microsoft Advertising expands Chat Ads API reach with Direqt partnership

This collaboration expands the reach of Microsoft's Chat Ads API, a solution enabling publishers to monetize their chat experiences through advertising.

by Luis Rijo
Data   -   Apr 30, 2024 Marin Software unveils AI-powered Anomaly Detector for performance marketing optimization
Marin Software unveils AI-powered Anomaly Detector for performance marketing optimization

Marin Software yesterday announced the launch of its Anomaly Detector. This tool leverages OpenAI technology to automatically identify and explain unexpected results within performance marketing campaigns across various platforms.

by Luis Rijo
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