Google to revamp Insights page in Google Ads in the coming months
Insights are only available at account level, and are updated daily.
Display
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
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Google renames AdMob's rewarded ads report to user activity report
AdMob is Google's program for app publishers that want to monetize their apps with ads. AdMob was acquired by Google in 2009.
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Google to accept gambling ads targeting Ethiopia, Ghana, or Tanzania
Google will allow gambling ads only from licensed entities from these countries.
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Google to allow cryptocurrency ads in the United States, starting on August 3
ICO ads to remain banned. Google barred ads for cryptocurrencies and related products back in 2018.
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Criteo expands Criteo Retail Media API access to Pacvue, Perpetua, Flywheel, Kenshoo, and Tinuiti
eCommerce advertising solutions gained directly access to Criteo Retail Media API.
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AdPushup launches Header Bidding Analytics and Hyper Optimizer
Header Bidding Analytics enables publishers to see real-time auction data for better decision-making.
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The New York Times records a 26.7% drop in advertising revenue
But the digital-only subscription revenues offset the lower advertising revenues.
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Google achieves 95% of the conversions per dollar spent using FLoC
Google tested FLoC using Google Audiences. Google says advertisers can expect to see at least 95% of the conversions per dollar spent when compared to cookie-based advertising.
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Taboola to be listed on the NYSE as TBLA
In 2020, Taboola had over 1 billion dollars in revenue, with an operating income margin of 2.8%, $34 million.
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Taboola introduces a new dashboard for advertisers
Taboola Ads is a self-service ad platform where advertisers can display native and outstream ads.
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Europeans spent $14.8 billion across the App Store and Google Play during 2020
United Kingdom was the country driving more app revenue in 2020, followed by Germany and France.
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Microsoft Advertising activates brand safety protections in Canada and in the UK
Microsoft Advertising, back in September, chose IAS as a third party service for brand safety in Microsoft Audience Network.
