E-commerce specialist shares incident highlighting PPC vulnerability when fraudulent €100 million purchase skews campaign performance by 109,989% ROAS.

Pixis analyzed $996 million in Google Ads spend across 100 consumer brands from January 2024 to February 2025, revealing significant cost variations by industry and campaign type.

Research shows "stakeholder" is searched 163,800 times annually as professionals seek clarity on corporate jargon while Inverness emerges as least business-literate city.

European Commission closes Digital Markets Act consultation on September 24, 2025 as Google cites €114 billion European business losses and degraded services in official response document.

Google has silently restructured its campaign creation interface, shifting from format-first selection to channel-based campaign setup that defaults to Performance Max when advertisers select all available channels.

Zeta Global unveils GEO solution for brands to maintain visibility across AI platforms as Gartner predicts 25% drop in traditional search volume next year.

Google opens interactive voice and camera search to all U.S. users, enabling real-time visual troubleshooting and hands-free assistance through mobile devices.

Google announced updates to Discover on September 17, 2025, adding content from X, Instagram, and YouTube Shorts, plus a follow feature for creators.