Google's AI Overviews: A boon for users, a challenge for websites
Google's AI Overviews provide quick answers directly in search results, but could challenge websites by pushing them down the search page.
The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
Google's AI Overviews provide quick answers directly in search results, but could challenge websites by pushing them down the search page.
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