Video YouTube: Trending Topics and Creators in 2023 As 2023 draws to a close, YouTube has released a recap of the trending topics and creators that captured the attention of users this year.
Data FTC to Host Virtual Hearing on proposed "Click to Cancel" rulemaking These amendments include a "click to cancel" provision that would require businesses to make it as easy for consumers to cancel their subscriptions as it was to sign up for them.
Audio Spotify Layoffs: Music Streaming Giant to Cut 17% Workforce In a significant move to reduce costs and streamline operations, Spotify CEO Daniel Ek today announced a companywide layoff of approximately 17% of the workforce. This decision will impact roughly 1,500 employees across various departments and locations.
Search Google adds Markup support for Vacation Rentals Google today announced a new way for vacation rental integration partners to provide listing data to Google Search. Vacation rental partners can now implement structured data markup in their site's pages to be eligible for rich results.
Social Reddit launches SKAN 4.0 support Reddit last month announced the launch of SKAN 4.0 support, providing advertisers with a host of improvements and new features to enhance their advertising experience.
Audio Spotify to exit Uruguay over Copyright Law changes The music streaming giant Spotify announced this week that it will be phasing out its service in Uruguay, beginning January 1, 2024, and fully ceasing operations by February 1, 2024.
Data IAB Tech Lab releases specification for DSA Transparency The IAB Tech Lab this week announced the release of a Minimum Viable Product (MVP) specification for DSA Transparency. The specification is designed to help Online Platforms comply with the Digital Services Act (DSA), which goes into effect on February 17, 2024.
Display What are Demand Gen experiments? Demand Gen experiments were introduced in Google Ads in October 2023. This feature allows advertisers to create A/B experiments for their Demand Gen campaigns, which can help them to improve the performance of their campaigns and achieve their business goals.
Data Microsoft Copilot is now generally available Microsoft this week announced that Microsoft Copilot, its AI-powered web chat service, is now available.
Display Performance Max Uplift Experiments Google Ads has introduced a new feature called Performance Max Uplift experiments, in October 2023, which allows advertisers to measure the incremental benefit of using Performance Max alongside their existing Search, Video, Discovery, and Display campaigns.
Google Auto-tagging Google auto-tagging is a feature in Google Ads that automatically adds a Google Click Identifier (GCLID) parameter to the URLs of the ads.
Display Curated Deals Curated deals are a type of programmatic advertising that involves packaging together high-quality inventory from multiple publishers into a single deal. This allows advertisers to reach their target audiences more effectively and efficiently.
Social Christmas decorations and Christmas nails are the Pinterest trends for December Pinterest has released its trend predictions for December 2023, highlighting the top trends that users are likely to search for and pin during the holiday season.
Retail Cyber Monday was the busiest day for the Internet in 2023 Cloudflare analyzed Internet traffic and e-commerce trends to provide insights into consumer behavior and cybersecurity threats during this peak shopping period.
Data EDPB to adopt guidelines on Technical Scope of ePrivacy Directive's Article 5(3) The European Data Protection Board (EDPB) has taken a significant step towards enhancing privacy protections with the adoption of Guidelines pertaining to the technical scope of Article 5(3) of the ePrivacy Directive.
Video Checklist for buying premium TV advertising In a move to enhance transparency and accountability in the video advertising industry, last month, the FreeWheel Council for Premium Video (FWC) and the Video Advertising Bureau (VAB) have collaborated to introduce a new checklist for buying premium TV advertising.
Search Google updates Course Structured Data Recommendations Google last month announced new recommendations for providing course structured data to enhance the visibility of courses in search results.
Data Google's Privacy Readiness Guide Google's 2024 Privacy Readiness Guide is designed to help businesses prepare for the deprecation of third-party cookies in Chrome, which is scheduled to happen in the second half of 2024.
Video Google expands Brand Lift Studies Cross-Exchange to connected TV (CTV) devices in DV360 Display & Video 360, Google’s DSP, last month announced the expansion of its Brand Lift studies Cross-Exchange to connected TV (CTV) devices.
Display Google provides details on how Protected Audience can be integrated by publishers Protected Audience (former FLEDGE API) allows publishers to sell advertising space to buyers who have already shown interest in the publisher's content.
Social Instagram rolling out new features for content creation Instagram last month rolled out a number of new features and updates to make it easier for creators to express themselves and connect with their audiences.
Social Reddit launches Carousel Ads and Product Ads Reddit yesterday announced the launch of two new ads Conversation Placement. The two new ads are Carousel Ads and Product Ads.
Search Google Ads to allow Sports Betting Ads in Florida Google this month announced it will begin to accept and run ads for sports betting from licensed entities in Florida. The change is part of an update to the Google Ads Gambling and games policy United States country-specifics, which went into effect on November 15, 2023.
Search Bing introduces Generative AI Captions Bing this month announced the launch of Generative AI Captions, a groundbreaking feature that utilizes the power of artificial intelligence to provide users with concise and informative summaries of web pages.
Video YouTube Select Shorts to be available in Display & Video 360 Instant Reserve Google this week announced advertisers will be able to reserve Shorts ads on YouTube Select lineups using Display & Video 360 Instant Reserve.
