Video Disney+ surpasses 50 million paid subscribers Disney+ this week announced that the paid subscriber count has surpassed the 50 million milestone. Disney+ was launched first in the US, five months ago, on November 12.
Display Smart sees eCPMs in some categories going up during coronavirus pandemic Smart this week revealed that is seeing an increase of eCPM in some categories, since the confinement announcement. Smart Analytics Team did an analysis in Spain, France, and Italy.
Video Neustar and iSpot.tv partner to unify digital and tv attribution iSpot.tv and Neustar this week announced a partnership, where iSpot’s TV ad measurement data becomes available within Neustar’s Identity Management (IDMP), Multi-Touch Attribution (MTA), and Unified Marketing Analytics platforms.
Social Facebook commits $100 million to help small businesses during coronavirus pandemic Facebook is committing $100 million in cash grants and ad credits. Sheryl Sandberg, COO at Facebook, wrote that Facebook will help 30,000 small businesses in over 30 countries where Facebook employees live and work.
Display Tune launches Partner Specific Payout Structures Tune this week announced the introduction of Partner Specific Payout Structures, a new feature that enable advertisers and networks to set payout rules and criteria that are specific to each partner.
Social TikTok pledges $100M in ad credits amid coronavirus pandemic TikTok this week announced that is giving $100M in ad credits amid the COVID-19 pandemic. Alex Zhu, President at TikTok, wrote that TikTok is committed to help SMBs weather this crisis, and the ad credits are to help companies get back on their feet once economies can restart normal activity.
Display Revcontent releases Zip Code and DMA Targeting for advertisers With Zip Code Targeting, advertisers now have the opportunity to connect users in hyper-local markets.
Display Cookieless ad impressions are one-third cheaper, BidSwitch finds BidSwitch this month released a study with Programmatic Insights for 2019. Ad impressions not matching through cookies had eCPMs that were a third of those that use cookie syncing, BidSwitch found.
Display Adform changes CEO Troels Philip Jensen replaces Gustav Mellentin. According to Adform, Gustav Mellentin will stay in Adform in an active role focused on continuing to shape the company’s strategic work.
Display WPP’s executive committee and board to take a 20% reduction in salaries for 3 months WPP last week announced that amid the COVID-19 pandemic, the executive committee and board committed to take a 20% reduction in their salaries or fees for an initial period of three months.
Display DV360 to count OMID ad impressions when 1 pixel of the creative is on screen Google this week announced that is changing how it does impression counting in OMID enabled mobile app environments, in DV360.
Display Google introduces a new user role for clients of agencies in DV360 Google this week announced that is introducing a new user role for clients of agencies in DV360. The new user role will enable agencies and partners to give their clients access to Display & Video 360 without exposing linked partners or advertisers, billable cost, revenue models, or platform fees.
Display The Trade Desk certifications now for free until end of 2020 The Trade Desk yesterday announced a revamp of the The Trade Desk Edge Academy, a certification and learning platform. The Trade Desk is making The Trade Desk Edge Academy available free of charge for the first time until the end of 2020, and open for everyone.
Retail Amazon restricts ads on keywords related with face masks and hand sanitizers Amazon last month announced, that in response to COVID-19 pandemic, it is restricting advertising on keywords related to protective equipment, including face masks, hand sanitizers, surgical gloves, and other related keywords.
Retail Advertisers ask Amazon if they should pause their campaigns when out of stock Amazon this week revealed that advertisers are concerned if they should paused sponsored ads campaigns, if items go out of stock. This concern is surging because of a shortage of products amid the COVID-19 pandemic.
Retail Amazon releases product targeting in Sponsored Display Amazon last week released new Sponsored Display product targeting for US sellers. Advertisers can now promote product discovery with ads that reach shoppers who are actively browsing similar or complementary products and categories on Amazon.
Data Google updates Display & Video 360 connector in Data Studio Google this week updated the Display & Video 360 connector in Data Studio.
Audio New record: Almost 100,000 podcasts were created last month 96,537 new podcasts were created last month, a montly record on podcast creation. Those are stats from My Podcast Reviews, first reported by Podnews.
Data ASOdesk raises $1M of funding from Embria ASOdesk last month announced it has raised $1M round of funding from Embria. ASOdesk helps developers to make their mobile apps more discoverable in iOS and Android app stores.
Search Google increases Report Editor capacity from 10 to 200 accounts Google this month announced it has increased the capacity of the Report Editor, from 10 accounts to 200 accounts.
Display Adzooma opens up free access and suspend billings during coronavirus outbreak Adzooma this week announced it is providing free access to their platform until June 2020. Adzooma platform manages, optimises and reports on over $500 million a year in ad spend across Google, Facebook and Microsoft.
Search Google gives $340 million in Google Ads credits to all SMBs Google this week announced that is giving $340 million in Google Ads credits. The credits are available to all SMBs with active accounts over the past year.
Display News websites with an increase number of unique visitors because of COVID-19 Taboola this week is seeing an increase in readership on Business news – 69% increase – Local News – 53% increase – Government & Politics – 49% increase – General News – 12% increase. According to Taboola, this is related to the growing number of COVID-19 cases in the USA.
Audio Google launches Google Podcasts in iOS Google this week launched Google Podcasts on iOS. Google says that regardless of the platform users are using, the listening progress will sync across devices. Google this week also announced that users can now subscribe to podcasts on the web.
Data PubMatic launches Audience Encore offering a way for audience monetization via deals PubMatic this month announced the launch of Audience Encore, a way for publishers to monetize audience data. Audience Encore enables publishers to activate both data and inventory on programmatic, via deal IDs.
