IBM to launch attribution, video, and audience products in partnership with DSPs
IBM is working with Xandr/AT&T, Magnite, Nielsen, MediaMath, LiveRamp, and Beeswax.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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House report calls for antitrust law updates targeting Apple, Amazon, Google, and Facebook
The House Judiciary Committee’s Antitrust Subcommittee recommends that Apple, Amazon, Google, and Facebook are forbidden from engaging in self-preferencing.
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IAS releases benchmarks for the first half 2020
IAS benchmarks include viewability on desktop display, desktop mobile, mobile web display, mobile web video, mobile app display, and mobile app display.
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Google, The Trade Desk, Adobe, Amobee, MediaMath, and Adform named leaders in Ad Tech
Beeswax, Centro, Mediaocean, and Zeta Global were included this year on Gartner's evaluation.
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Cloudflare launches Radar, a free dashboard with insights on domains and internet usage
Cloudflare Radar gives insights per country, or globally, on internet usage and domains. The data comes from the requests in Cloudflare’s network.
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Google opens DV360 for custom pre-bid filtering
Custom pre-bid filtering enables advertisers to use custom filtering from third-party, independent, verification services. IAS is the first available vendor in DV360.
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Microsoft Audience Network chooses IAS for brand safety
Microsoft Audience Network starts using IAS' pre-bid filtering for brand safety.
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Index Exchange integrates the netID
netID is supported by Mediengruppe RTL Deutschland, ProSiebenSat.1, and United Internet, 3 main publishers in Germany.
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Adsquare partners with Vistar Media
The partnership extends Adsquare's audience targeting into programmatic DOOH in the UK.
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Amobee partners with Lotame expanding the audiences across social networks
Amobee's clients can now use Lotame's audiences across Facebook, Instagram, Pinterest, Snapchat, and Twitter.
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HubSpot introduces custom objects, sophisticated sales reporting, and advanced permissions in the sales CRM
Sales Hub Enterprise is HubSpot's CRM. The CRM is connected with over 500 apps like LinkedIn.
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IAB Australia publishes a paper to help the industry with the deprecation of cookies
IAB Australia this month published a paper on the cookiepocalypse. The paper Beyond the Cookie – Mapping the Future of Marketing Measurement helps advertisers and publishers understand the impact of the deprecation of cookies.
