Oracle to take over TikTok’s data in the US
Oracle will take a 12.5% stake in TikTok Global business and store all U.S. user data on its cloud.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Apple introduces the Intelligent Tracking Prevention (ITP) on all browsers in iOS14
Apple is introducing the Intelligent Tracking Prevention (ITP) on all browsers in iOS14, including Chrome, Firefox, Safari, DuckDuckGo, and Edge.
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What are Modeled Conversions?
Modeled Conversions are created using historical data, and were first created by Google in 2017.
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Ogury partners with DoubleVerify to avoid ad fraud
Ogury is using DoubleVerify’s pre-bid technology to avoid ad fraud.
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Google introduces Google Audiences targeting in Programmatic Guaranteed deals
Google Audiences are demographic segments, affnity segments, and in-market segments.
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Google introduces Custom Audiences sunsetting custom affinity and custom intent audiences
Custom affinity and custom intent audiences are now Custom Audiences.
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Apple to release iOS 14 tomorrow, but without the consent manager
Apple delayed the release of the compulsory consent manager to next year.
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Oracle stops selling third-party data in Europe, starting today
Oracle (Bluekai) and Salesforce (Krux) were hit by 2 class actions in the UK and in the Netherlands.
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IAS rebrands Qualified Ads to Quality Impressions
Quality Impressions are viewable, by a real person, in a brand-safe and suitable environment - all within a campaign’s correct geographical parameters.
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AppsFlyer launches Xpend, a new cost aggregation product
Xpend is integrated with more than 60 APIs, including Facebook, Google, AppLovin, and recently added Twitter & Tencent Marketing Solutions.
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What is Consent Mode?
When consent is not granted, no new cookies pertaining to advertising may be written.
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Microsoft launches dynamic Remarketing lists and in-market audiences in France & Germany
In-market audiences include more than 100 French and more than 200 German audiences.
