What is Ad Position?
The dimension Ad Position identifies where an ad was located on a website.
Display
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
Posts
Previous Posts-
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Vungle launches Device Targeting
Vungle last month announced the introduction of Device Targeting, enabling advertisers to target specific iOS, Android, Windows, and Amazon devices.
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Google launches App Campaigns for Engagement in Google Ads
App Campaigns for Engagement in Google Ads enables advertisers to create campaigns to encourage users to come back to the apps.
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Google's plan to transform online publishers into content creators
The recent antitrust lawsuit says Google plans to transform online publishers into content creators.
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Google to retire AdSense Link Ads in 2021
On March 10, 2021, link units are being retired from AdSense. Google recommends publishers to try other ad formats.
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Ten states in the US move an antitrust lawsuit against Google
The prosecutors say Google "sought to kill competition and has done so through an array of exclusionary tactics."
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Google launches Story Ads for AMP Web Stories
Web Stories are visible in Google search, Google images, Google Discover, and in the Google App.
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PubMatic files for an IPO in Nasdaq with the ticker symbol PUBM
PubMatic was founded 14 years ago and is currently processing 134 billion ad impressions daily.
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Google expands Nielsen mobile digital ad ratings (mDAR) measurement to more countries
Nielsen mobile digital ad ratings enables advertisers to measure ads served to tablets/smartphones via native app-store applications.
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Magnite launches Demand Manager Mobile, a unified auction for mobile apps
Demand Manager Mobile was build on the open-source Prebid SDK.
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MediaMath partners with Spaceback to bring social ads into programmatic
Spaceback Social Display formats are similar to Instagram, Facebook, Pinterest, Twitter, and LinkedIn ads.
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Google AdSense to show Vignette Ads on desktop
Vignette Ads to show on screens wider than 1000px.
