The latest news about DOOH. DOOH stands for Digital Out-of-Home advertising. It is a form of advertising that uses digital screens to display ads in public places, such as billboards, bus shelters, airports, and shopping malls. DOOH ads can be static or dynamic, and can include video, audio, and interactive elements.
IAB Australia last week hosted a webinar about Digital Out of Home (DOOH). The webinar is open for non members and it explains the differences between programmatic DOOH and programmatic on other channels, like video and display. The slides are available here.
DPAA today announced that its third annual Canada Summit will be held as a live zoom event on Wednesday, July 15 at 11am ET.
Hivestack this month hired Lee Cutter as Vice President of Sales and Will Brownsdon as Managing Director, to expand to the UK.
DPAA last month announced that Verizon Media has joined the association. Verizon Media offers a digital media platform that advertisers and media owners plan, buy and scale digital media across screens.
Vibenomics this month launched a Convenience Store Audio Out-of-Home Advertising Marketplace. In the Audio Out-of-Home Advertising Marketplace, advertisers can buy audio ads on Out-of-Home that run in 4000 convenience retail locations in the USA, across 48 states.
AdQuick this week announced the close of a $6million series-A funding round, bringing total funding to $9.4M. AdQuick is an Out of Home (OOH) advertising software company founded in 2016 and headquartered in Los Angeles.
DAX this month announced that it will enter the DOOH from February, 2020. DAX exchange will have digital out of home available, together with audio, and advertisers will be able to buy it via DSPs, including The Trade Desk, Vistar Media, Mediamath, and Hivestack.
DPAA yesterday announced that Blip joined the association. Blip is a -serve, pay-per- “blip” digital billboard advertising marketplace available in Canada, the US, and Mexico.
Live Board this week announced a partnership with Hivestack, a technology platform that powers programmatic OOH buying and selling.
Vector Media’s current inventory of over 30,000 out-of-home faces includes public and private transit advertising, bulletins and street furniture.
DPAA yesterday announced that Daktronics has joined its membership ranks.
DPAA this week announced AdMetv has joined its membership ranks. DPAA is a global, out-of-home marketing association.
