Video Teads now offers 100% viewability for all CPV campaigns Teads last month announced that is now offering 100% viewability for all CPV (cost per completed view) campaigns, and VCPM (viewable CPM) campaigns.
Video Bloomberg launches Bloomberg TV+, a new streaming video in HD Bloomberg this week launched Bloomberg TV+, a new streaming video that combines data and the TV programming.
Video Google launches TrueView extensions on DV360 Google this month introduced TrueView extensions on DV360.
Video Centro integrates FreeWheel’s Strata in Basis Centro last week form a partnership with FreeWheel to pair Centro’s Basis, a platform for buying digital media, with FreeWheel’s Strata, a platform for planning, activation, optimization and billing management.
Video KNOREX partners with Pixalate to use pre-bid block lists KNOREX will use Pixalate’s pre-bid block lists, a protection against ad fraud in Connected TV (CTV) and Over-the-Top (OTT) across all devices.
Video Amazon opens Connected TV inventory to Amazon DSP, dataxu, and The Trade Desk Amazon this week announced that it has open Connected TV inventory to Amazon DSP, dataxu, and The Trade Desk.
Video Google to introduce TrueView for actions on Google video partners Google next month is introducing TrueView for action into Google video partners.
Video Google rolls out globally YouTube Masthead buying on CPM basis Google this month rolled out globally the YouTube Masthead buying on CPM basis.
Video A+E Networks, AMC Networks, and Cheddar join Xandr’s Community Video Marketplace A+E Networks, AMC Networks, and Cheddar are the recent publishers joining Xandr’s curated marketplace named Community, Xandr yesterday announced.
Display Google depreciates User List dimensions and renames social metrics in Campaign Manager Google is depreciating audience performance report dimensions. The reporting updates will happen in August and September.
Video RTL combines MPN Divimove, United Screens, and RTL MCN RTL Group is combining its European multi-platform networks (MPNs) to create what it describes as “Europe’s leading digital studio”.
Video Tastemade selects Telaria as SSP for OTT and Connected TV Tastemade has selected Telaria as a supply-side partner to monetize its OTT and connected TV inventory programmatically, Telaria today announced.
Display Mobile surpasses TV for the first time in the US US adults will spend more time using their mobile devices than they will spend watching TV.
Display Google introduces Position Content targeting in DV360 The targeting enables advertisers to target the position in content, for video and for display.
Video Sky Media rolls out Sky Analytics opening-up access to their TV campaigns Sky Media, on 3rd July 2019, rollout Sky Analytics, a new online portal to plan, report and evaluate TV campaigns.
Video LiveRamp acquires Data Plus Math to integrate TV measurement LiveRamp this month completed the acquisition of Data Plus Math, a media measurement company that works with brands, agencies, cable operators, streaming TV services, and networks to tie cross-screen ad exposure with business outcomes.
Video The 3 advises from Google to improve the viewability of video ads Google this week provided 3 advises for publishers to improve the viewability of video ads.
Video Romania launches first 5G commercial service in Bucharest Digi Romania is launching a first 5G commercial service in the busiest parts of Bucharest. Initial 5G services are offered via available spectrum within the 3.6 – 3.8 GHz band.
Video IRIS.TV contextual solution for video now available in Telaria IRIS.TV last week announced the creation of a solution to access and analyze individual videos directly from publishers’ content management systems,
Display NYIAX partners with IPONWEB to introduce upfront buying in programmatic NYIAX this week partnered with IPONWEB (BidSwitch Exchange) to provide upfront buying in programmatic delivery.
Video Adslot Media says it charges typically less than half for Programmatic Guaranteed Adslot Media this month announced that PG (programmatic guaranteed) eliminates the need to work with a demand-side platform (DSP), in turn removing buy-side fees and technology setup for buyers.
Display Taboola launches Marketing Partners Taboola this month launched Taboola Marketing Partners, a set of partner recommendations focused on content, localization, landing pages, tracking, and video.
Video Brand Safety incidents on Mobile Apps almost doubled last year DoubleVerify this month release the Global Insights Report, where explores global trends in brand safety, fraud, and viewability.
Display Programmatic Guaranteed deals from DV360 now include Smart exchange Smart this week announced that buyers are now able to buy their inventory via DV360 (Google’s DSP) using programmatic guaranteed deals.
Video Xandr launches Xandr Invest, a new programmatic platform for advertisers Xandr today announced the launch of Xandr Invest, a new buying platform that offers programmatic guaranteed, enabling buyers to reserve access to supply with no manual tags to traffic or additional invoices to manage.
