California's SB 576 requires streaming platforms to match advertisement volume to programming by July 2026, extending federal CALM Act standards.

MTV will shut down MTV Music, MTV 80s, MTV 90s, Club MTV, and MTV Live on December 31, 2025, ending dedicated music programming across multiple markets.

YouTube begins testing a program allowing some terminated creators to request new channels after one year, excluding copyright and severe policy violations.

Four vetted companies join YouTube Activation Partners program offering campaign management expertise for advertisers seeking specialized platform support.

Google announced on October 6, 2025, new restrictions for election ads in Chile, requiring compliance with local electoral laws and silence periods.

Publica by IAS and Samsung Ads renewed their exclusive partnership on September 30, 2025, strengthening connected TV advertising infrastructure across global markets.

Survey of 600 media executives reveals 32% find CTV ineffective despite rising spend, with 80% prioritizing audience targeting over content-based strategies.

Microsoft begins internal testing of ad-supported Xbox Cloud Gaming on October 3, 2025, featuring two-minute preroll ads and five-hour monthly limits.