Retail Microsoft launches PromoteIQ Offsite According to Microsoft, PromoteIQ Offsite will start in February, first in Microsoft Advertising Platform and in Meta Ad platform.
Retail PromoteIQ Onsite gets demand from Microsoft Advertising Microsoft last week announced retailers using PromoteIQ platform are now able to monetize their websites with demand from thousands of brand advertisers using Microsoft Advertising platform.
Social Meta’s new Variance Reduction System (VRS) technology The new machine learning technology has the goal that the actual audience that sees an ad more closely reflects the eligible target audience for that ad.
Data FTC updates guidance on environmental marketing claims The Federal Trade Commission last month opened up for public comment potential updates and changes to the Green Guides, for the use of environmental claims. Comments to be accepted until February 21.
Video Teads integrates IAS’s Context Control solution Teads last month integrated IAS’s Context Control solution for avoidance, enabling advertisers to avoid content deemed unsuitable for their brand.
Data Cookies in Chrome capped to 400 days Google last week announced it has introduced in Chrome a cap for the expiration of cookies to a maximum of 400 days, around 13 months, from the time the cookie was set.
Search Microsoft to require certification for UK financial ads Microsoft Advertising now requires certification for ads promoting financial products and services in the UK.
Retail BigCommerce introduces Buy with Prime The Buy with Prime for BigCommerce app will be available in Q1 2023 to all BigCommerce merchants in the US.
Retail “Buy with Prime” increases shopper conversion by 25% Amazon yesterday said “Buy with Prime” has shown an increase of shopper conversion by an average of 25%. Buy with Prime, launched in April last year, enables merchants to use benefits of Amazon Prime in their own online stores.
Audio Apple Podcasts Subscriptions supported by Triton Digital This feature enables creators to authorize Omny Studio to deliver free and subscriber episodes to Apple Podcasts on their behalf.
Video Brightcove integrates Magnite's adserver Brightcove will integrate the SpringServe ad server and use Magnite SSP to their help customers monetize unsold ad opportunities.
Data Google introduces new ecommerce dimensions and metrics in Google Analytics Google yesterday announced the introduction of new ecommerce dimensions and metrics in GA4. Google Analytics now provides an item-scoped and event-scoped version of each ecommerce metric.
Social Meta to allow teens to control the types of ads they see Meta today announced it will introduce more ways for teens to manage the types of ads they see on Facebook and Instagram, starting in March.
Social Meta to limit ad targeting to reach teens on Facebook and Instagram Starting next month, advertisers will only be able to target teens, when age and locations are selected at the same time. Meta says gender to be removed from the targeting options when teens are targeted.
Display Google delays update in Chrome that would have wiped out ad blockers Google last month suspended the plan to phase out Chrome support for old Manifest v2 extensions. The phase out plan was scheduled to start this month. Manifest v3 roll out would have crippled ad blocker extensions in Google’s browser until the end of the year.
Search Google activates AI SpamBrain against link spam Google last month announced it has activated SpamBrain, an AI-based spam-prevention system, to detect sites buying links, and sites used for the purpose of passing outgoing links.
Video Nielsen to release Nielsen ONE Ads this week market-wide Nielsen ONE Ads will be available this Wednesday, January 11, market-wide, Nielsen last week announced.
Social Snapchat recommends users to uninstall the Snap Camera On January 25, 2023, Snap Camera will no longer be available to use or download.
Retail Advertisers now able to measure in-store sales impact via Meta Ads Manager IRI this week announced it is now integrated with Meta Ads Manager. According to IRI, advertisers on Meta’s Instagram and Facebook platforms have access to brand and product-level sales results for their shopper marketing campaigns.
Display IAS partners with Gadsme bringing viewability and invalid traffic measurement to in-game ads Integral Ad Science last month announced a partnership with Gadsme, a global in-game advertising platform designed for the gaming and eSports industries.
Display Yahoo SSP integrates Scope3 Yahoo is now offering carbon-neutral media measured by Scope3, via PMPs.
Data The Trade Desk launches Galileo for first-party data matching The Trade Desk yesterday announced Galileo, where advertisers are able to onboard and activate their first-party data, via CRM, CDP and clean room providers.
Retail Shopify launches Commerce Components for enterprise retailers Shopify yesterday announced the launch of Commerce Components, custom components of Shopify that enterprise retailers can integrate with their own systems.
Search Google to sunset Google Ads API v10 next month Google yesterday reminded advertisers it will sunset Google Ads API v10 on February 1, 2023.
Video Paramount EyeQ adopts Unified ID 2.0 Paramount yesterday announced the enablement of Unified ID 2.0 (UID2) to transact across a group of Paramount’s owned and operated streaming channels, including including Paramount+, and Pluto TV.
