Retail Amazon rolls out Custom Headline and Logo worldwide in Sponsored Display Advertisers can now introduce their logo and a custom headline on the Sponsored Display ads.
Audio Minute Media taps Triton Digital for audio monetization Minute Media will use Triton’s suite of podcast technology to power the delivery, monetization, and measurement of its podcast content.
Data Google releases Click Conversion Measurement API Google last month released Click Conversion Measurement API for tests. Google says Click Conversion Measurement API aims to enable marketers to know whether an ad click resulted in a conversion on another site, without connecting the identity of the user across both sites.
Display Nearly half of the advertisers plan to add money back into the budget in Q4, finds study The research was conducted by OpenX and The Harris Poll.
Display Brazil accounts for 61% of all smartphones in South America Flurry Analytics this month stated that Brazil accounts for 61% of all smartphones in South America.
Social TikTok was the app most downloaded worldwide last month Brazil and the United States were the countries contributing more to the TikTok downloads.
Data Smart launches Smart Buyer Connect (SBC) Smart Buyer Connect provides buyers with insights of the inventory available in Smart exchange.
Data Twilio to acquire Segment for $3.2 billion The cloud communications company Twilio is acquiring the CDP Segment.
Video FreeWheel sees record spending in Strata Platform’s ePort platform FreeWheel says Strata Platform’s ePort platform broke the spend records in orders sent to local broadcasters and rep firms last month.
Video Google to launch Combined Audiences for YouTube in DV360 Combined Audiences enables advertisers to combine first-party audiences with third party audiences, or Google audiences (demographics and affinities).
Data IBM to launch attribution, video, and audience products in partnership with DSPs IBM is working with Xandr/AT&T, Magnite, Nielsen, MediaMath, LiveRamp, and Beeswax.
Audio IAB Europe Digital Audio Day Spotify, Magnite, BBC, and Xaxis will participate in IAB Europe Digital Audio Day.
Data House report calls for antitrust law updates targeting Apple, Amazon, Google, and Facebook The House Judiciary Committee’s Antitrust Subcommittee recommends that Apple, Amazon, Google, and Facebook are forbidden from engaging in self-preferencing.
Data IAS releases benchmarks for the first half 2020 IAS benchmarks include viewability on desktop display, desktop mobile, mobile web display, mobile web video, mobile app display, and mobile app display.
Social Facebook to phase out the 28-day attribution window The 28-day attribution window will be phased starting on 12th October.
Data Google, The Trade Desk, Adobe, Amobee, MediaMath, and Adform named leaders in Ad Tech Beeswax, Centro, Mediaocean, and Zeta Global were included this year on Gartner's evaluation.
Social Facebook Ads quietly drops the 20%-text requirement for image Last month, Facebook quietly dropped the 20%-text requirement for image. This requirement rejected all ads containing text overlaying more than 20% of the image.
DOOH Amazon opens early accesses to Luna, Amazon's cloud gaming Amazon last month opened early accesses to Luna, a new cloud gaming service based on Amazon Web Services (AWS). For now, only in the US.
Data Cloudflare launches Radar, a free dashboard with insights on domains and internet usage Cloudflare Radar gives insights per country, or globally, on internet usage and domains. The data comes from the requests in Cloudflare’s network.
Display Google introduces automated third-party verification in Campaign Manager With automated third-party verification, Campaign Manager (CM) generates automatically a placement tag that includes the code from the measurement provider.
Data Google opens DV360 for custom pre-bid filtering Custom pre-bid filtering enables advertisers to use custom filtering from third-party, independent, verification services. IAS is the first available vendor in DV360.
Data Microsoft Audience Network chooses IAS for brand safety Microsoft Audience Network starts using IAS' pre-bid filtering for brand safety.
Retail Google expands free listings in Shopping across Europe, Asia, and Latin America Free listings in Google Shopping tab are available since April in the US. Retailers can participate via Google Merchant Center.
Display Google rolls out Google News Showcase in Germany and Brazil Google News Showcase are panels with stories that appear within Google’s news products.
Retail Prime Day 2020 to happen on October 13-14 Prime Day 2020 will happen on October 13-14, and will kick off at midnight PT.
