Video Amazon DSP launches Prime Video audiences Amazon this month announced the launch of audiences based on content streamed on Prime Video.
Display Serbia digital ad spend grows 28% in 2019 IAB Europe this month released the Serbia Digital Ad Spend Report 2019, where it states that the ad spend grew 28% between 2018 and 2019, year over year.
Retail Criteo launches a self-service ad platform for retail ads Criteo self-service retail media ad platform enables advertisers to buy ads across retailers at scale, and marks a diversification beyond retargeting.
Social Facebook launches Facebook Shops, free storefronts for merchants Mark Zuckerberg this week announced the launch of Facebook Shops, a new product that enables merchants to sell directly on WhatsApp, Messenger, Instagram, or Facebook.
Display Publishers now able to manually recrawl the app-ads.txt files in Ad Manager Google this month introduced a new feature in Ad Manager, enabling publishers to manually recrawl the app-ads.txt files in Ad Manager.
Video Google introduces pricing rules by creative type in Ad Manager Google this month introduced pricing rules by creative type in Ad Manager, Google’s SSP. According to Google, publishers are now able to set unified pricing rules that apply to only display or video (instream and outstream) creatives.
Display Google Chrome to block heavy ads by end of August Chrome will interrupt heavy ads with an error page when the ad reaches the threshold of 4MB of network data, or 15 seconds of CPU usage in any 30 second period, or 60 seconds of total CPU usage.
Video Pixalate receives the MRC accreditation for sophisticated invalid traffic (SIVT) Pixalate this week announced it has received the accreditation from the Media Rating Council (MRC) for sophisticated invalid traffic (SIVT) detection and filtration, for display and video advertising.
Audio Nielsen launches Gracenote Audio On Demand with a dataset of 37 million podcast episodes Nielsen this week launched Gracenote Audio On Demand, a dataset enabling search and discovery of over 37 million podcast episodes across all audio platforms.
Video How Brand Lift Studies work on YouTube? Brand Lift Studies measure the moments along the consumer journey, including brand awareness, ad recall, consideration, favourability, and purchase intent.
Video Google to introduce Brand Lift Studies on TV screens Google this week announced the introduction of Brand Lift Studies on TV Screens. Brand lift surveys will be available in the coming weeks for the YouTube app, and in early Q3 for YouTube TV.
Retail Shopify’s revenue grew 47% in the first quarter of 2020 Shopify this week released the first-quarter 2020 financial results. Shopify’s total revenue in the first quarter was $470.0 million, a 47% increase from the comparable quarter in 2019.
Data Ad-Juster gives a 33% discount to publishers due to coronavirus pandemic Ad-Juster this week announced that will give a 33% discount to all customers, on their total monthly fees, for May, June and July 2020. Ad-Juster is a reporting and analytics platform for digital publishers, bought by DoubleVerify in November, last year.
Social There is a new Facebook.com; it’s faster, has a dark mode, and is more accessible Facebook this week introduced a new Facebook.com. Facebook says the new Facebook.com on the web is faster, with a new streamlined navigation, and has a dark more, with low brightness and more contrast.
Retail Pinterest launches an app on Shopify Pinterest this week launched an app on Shopify. Pinterest says the new app on Shopify gives merchants a quick way to upload catalogs to Pinterest and turn their products into shoppable Product Pins.
Search Who are Google’s competitors on Search? Google’s primary competitor on Search is Bing (Microsoft), the Competition and Markets Authority in the UK concluded last year. Yahoo Search, Ecosia and DuckDuckGo are also competitors, but they rely on Bing to display search results.
Data Eyeota expands data partnership with YouGov into new 7 markets France, Indonesia, Malaysia, Thailand, Singapore, Hong Kong and Australia are the new markets where Eyeota is now able to provide YouGov audiences. YouGov/Eyeota audiences were available in Germany, in the United States, and in the United Kingdom, since 2016.
Data IAB Europe releases a guide to the post third-party cookie era IAB Europe today released a Guide to the Post Third-Party Cookie Era. IAB Europe says the guide prepares brands, agencies, publishers and tech intermediaries for the much-anticipated post-third-party cookie advertising ecosystem.
Retail Amazon introduces a translation feature for Sponsored Brands ads Amazon this week introduced a translation feature for Sponsored Brands. Advertisers can now display Sponsored Brands ads same as the user’s language.
Retail Amazon Advertising launches a learning console with courses and certifications Amazon this week announced the launch of new courses and certifications for Amazon Advertising, on a learning console for advertisers. The Amazon Advertising certifications are for free.
Display Parallel tracking to become mandatory in Microsoft Advertising this year Microsoft yesterday announced that parallel tracking will be mandatory on all accounts created after May 31. For all existing accounts, parallel tracking will be optional until November 15, 2020.
Video TVSquared expands partnership with MediaMath to include Europe and Asia TVSquared yesterday said that it extended the partnership with MediaMath to Europe and Asia. With TVSquared technology, advertisers can leverage real-time analytics to measure and optimize the performance of programmatic video ads served via connected TV (CTV).
Social Google launches a new S2S integration between Campaign Manager and Facebook Google this month launched a new S2S (server to server) integration between Campaign Manager and Facebook. With the new server-to-server integration with Facebook, advertisers using Campaign Manager are able to report both impressions and clicks.
Display Google to retire Ad Balance in AdSense Google today announced that is retiring the ad balance feature from all AdSense accounts on May 20, 2020. The ad balance experiment option, including all completed ad balance experiments, will also be removed.
Data Google launches an API for DV360 Google last month launched an API for DV360. According to Google, the DV360 API enables developers to automate complex Display & Video 360 workflows, such as creating insertion orders and setting targeting options for individual line items.
