Retail Amazon launches Counter pickup in the US Amazon Counter is a new network of staffed pickup points that gives Amazon customers the option to pick up their packages in-store at a partner location.
Video Romania launches first 5G commercial service in Bucharest Digi Romania is launching a first 5G commercial service in the busiest parts of Bucharest. Initial 5G services are offered via available spectrum within the 3.6 – 3.8 GHz band.
Video The 3 advises from Google to improve the viewability of video ads Google this week provided 3 advises for publishers to improve the viewability of video ads.
Google to launch Customize attribution models on Floodlights Google this month announced that is introducing customize attribution models for Floodlight and offline reports in Google Marketing Platform.
Google brings TrueView Extensions to DV360 Google this month announced that DV360 will support TrueView Extensions in the following weeks.
Data DoubleVerify appoints Gian LaVecchia as SVP of Brand & Agency Partnerships for the Americas DoubleVerify today announced the appointment of Gian LaVecchia as SVP of Brand & Agency Partnerships for the Americas.
Data Digital Element: 20 years providing geolocation of users to advertisers Digital Element, the Atlanta-based technology company that pioneered the geolocation and IP intelligence industry, is now 20 years old. Digital Element introduced in 1999 its NetAcuity technology, which enables advertisers to target geographically users by IP address.
Display NYIAX partners with IPONWEB to introduce upfront buying in programmatic NYIAX this week partnered with IPONWEB (BidSwitch Exchange) to provide upfront buying in programmatic delivery.
Data Socialbakers now integrated with Salesforce Socialbakers this week announced the product integration with Salesforce Sales Cloud and Service Cloud.
Search Google Ads retires 3 portfolio bid strategies Google this week announced that is retiring Enhanced CPC from portfolio bid strategies, after announcing in May that was also retiring Target Search Page Location and Target Outranking Share.
Data Official: Amazon acquires Sizmek Ad Server Mark Grether, CEO of Sizmek, yesterday announced that Amazon acquisition agreement has been approved by the bankruptcy court, is closed, and that “Amazon has officially acquired Sizmek Ad Server and Sizmek DCO.”
Retail Google introduces landing page performances on Shopping campaigns Google this week introduced a “Landing pages” page enabling advertisers to understand how landing pages are performing on Shopping campaigns in Google Ads.
Search Negative keywords and responsive search ads added to Google Ads mobile app Google this week added negative keywords and responsive search ads into Google Ads mobile app, in Android, and iOS version.
Display Programmatic Guaranteed deals from DV360 now include Smart exchange Smart this week announced that buyers are now able to buy their inventory via DV360 (Google’s DSP) using programmatic guaranteed deals.
Video Brand Safety incidents on Mobile Apps almost doubled last year DoubleVerify this month release the Global Insights Report, where explores global trends in brand safety, fraud, and viewability.
Display Taboola launches Marketing Partners Taboola this month launched Taboola Marketing Partners, a set of partner recommendations focused on content, localization, landing pages, tracking, and video.
Video Adslot Media says it charges typically less than half for Programmatic Guaranteed Adslot Media this month announced that PG (programmatic guaranteed) eliminates the need to work with a demand-side platform (DSP), in turn removing buy-side fees and technology setup for buyers.
Audio Spotify gains dominance in Honduras, Slovakia, Hungary, Finland, and Indonesia Spotify is consistently gaining dominance on new markets, threatening the worldwide dominance of Apple on audio listening. Spotify is already the leader in Spanish, and in the Portuguese market.
Data Forrester: Salesforce is the leader DMP with the best offering Forrrester this week released a study about 7 Data Management Platforms. Salesforce, and Adobe were considered market leaders DMPs, Neustar, Oracle, and Nielsen were considered strong performers, Lotame and The ADEX were classified as Contenders. The strongest current DMP offering is provided by Salesforce. The top DMPs by the current
Display Adform launches a new bidding ready for first and second price auctions Adform this week launched Dynamic CPM (dCPM), a new bidding that optimizes on hybrid auctioning environments such as first, second and hybrid auctions.
Data Looker to join Google Cloud later this year Google last week announced the acquisition of Looker, a platform for business intelligence, data applications, and embedded analytics.
Data GumGum deploys White Ops in its entire inventory The exchange GumGum this month announced that has deployed White Ops across its entire inventory.
Audio Thai MCOT selects Triton Digital MCOT Public Company Limited (MCOT), one of Thailand’s leading public radio and television broadcasters, this month selected Triton Digital for monetization of its digital audio and podcast content.
Audio Podcast ad market to surpass $1 Billion in the US IAB and PwC US this month released a study forecasting $1 Billion in revenue for the podcast ad market in 2021, in the US.
Data Salesforce acquires Tableau for $15.7 billion Salesforce (NYSE:CRM) will acquire Tableau in an all-stock transaction, pursuant to which each share of Tableau Class A and Class B common stock will be exchanged for 1.103 shares of Salesforce common stock, representing an enterprise value of $15.7 billion.
