The latest news about DOOH. DOOH stands for Digital Out-of-Home advertising. It is a form of advertising that uses digital screens to display ads in public places, such as billboards, bus shelters, airports, and shopping malls. DOOH ads can be static or dynamic, and can include video, audio, and interactive elements.
AdQuick this week announced the close of a $6million series-A funding round, bringing total funding to $9.4M. AdQuick is an Out of Home (OOH) advertising software company founded in 2016 and headquartered in Los Angeles.
DAX this month announced that it will enter the DOOH from February, 2020. DAX exchange will have digital out of home available, together with audio, and advertisers will be able to buy it via DSPs, including The Trade Desk, Vistar Media, Mediamath, and Hivestack.
DPAA yesterday announced that Blip joined the association. Blip is a -serve, pay-per- “blip” digital billboard advertising marketplace available in Canada, the US, and Mexico.
Live Board this week announced a partnership with Hivestack, a technology platform that powers programmatic OOH buying and selling.
Vector Media’s current inventory of over 30,000 out-of-home faces includes public and private transit advertising, bulletins and street furniture.
DPAA yesterday announced that Daktronics has joined its membership ranks.
DPAA this week announced AdMetv has joined its membership ranks. DPAA is a global, out-of-home marketing association.
Starlite Digital this month joined DPAA, the global organization for everything digital out-of-home. DPAA says Starlite Digital has begun rolling out what will be a national network of intelligent digital video screens strategically located at high traffic outdoor shopping centers, anchored with supermarkets, big box retailers and drug
DPAA, the digital out-of-home marketing association, yesterday announced that Ultrahaptics has joined its membership ranks. According to DPAA, Ultrahaptics creates tactile sensations in mid-air, and no controllers or wearables are needed: the company’s patented “virtual touch” technology uses ultrasound to project sensations and shapes directly onto
MediaMath says that for the first time in digital advertising history, OOH ads were purchased programmatically via the exact same campaigns and workflows as online and mobile media and measured with the exact same metrics and reporting—impressions, conversions, response rates, and CPAs—making OOH attributable in the same way
DPAA yesterday announced that Firefly has joined its membership ranks. Firefly is a San Francisco-based company that connects brands, rideshare drivers and local city governments. Firefly works with rideshare drivers to install ad displays atop vehicles, adding to drive time profits. “We are proud to become members of DPAA’
Samsung Electronics this week announced that it has recently finished implementing its SMART Signage at the new Istanbul Airport. The project was completed by a technical team of 28 in 45 days, with the help of B.T. Global, specialized in digital signage, security, data storage, and IT services. Samsung
