The Infotainment Screens in the cars may soon be able to interact with the Billboards in the streets.

DOOH Exposure Methodology Standardization Guidelines and Best Practices is a framework for standardizing the methodology for capturing mobile advertising IDs.

Velocity acquired 2 OOH companies in the last 6 months.

Hivestack last month launched an iOS app, where buyers and sellers can check how much spend or revenue was activated through Hivestack.

Programmatic DOOH is flexible, and real-time, enabling advertisers to do hyper local targeting.

The Out of Home Advertising Association (OAAA) this month has created a working group to establish standards for OOH in OpenRTB.

TPS Engage’s DOOH DSP services over 100.000 digital billboards in 25 countries.

Countries available include the U.K., Germany, France, Italy, and Spain.