AdMetv joins DPAA
DPAA this week announced AdMetv has joined its membership ranks. DPAA is a global, out-of-home marketing association.
DOOH
The latest news about DOOH. DOOH stands for Digital Out-of-Home advertising. It is a form of advertising that uses digital screens to display ads in public places, such as billboards, bus shelters, airports, and shopping malls. DOOH ads can be static or dynamic, and can include video, audio, and interactive elements.
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Starlite Digital joins DPAA
Starlite Digital this month joined DPAA, the global organization for everything digital out-of-home. DPAA says Starlite Digital has begun rolling out what will be a national network of intelligent digital video screens strategically located at high traffic outdoor shopping centers, anchored with supermarkets, big box retailers and drug
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Ultrahaptics joins DPAA, the digital out-of-home marketing association
DPAA, the digital out-of-home marketing association, yesterday announced that Ultrahaptics has joined its membership ranks. According to DPAA, Ultrahaptics creates tactile sensations in mid-air, and no controllers or wearables are needed: the company’s patented “virtual touch” technology uses ultrasound to project sensations and shapes directly onto
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Omnichannel: MediaMath runs true programmatic in OOH with Place Exchange integration
MediaMath says that for the first time in digital advertising history, OOH ads were purchased programmatically via the exact same campaigns and workflows as online and mobile media and measured with the exact same metrics and reporting—impressions, conversions, response rates, and CPAs—making OOH attributable in the same way
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Firefly joins DPAA
DPAA yesterday announced that Firefly has joined its membership ranks. Firefly is a San Francisco-based company that connects brands, rideshare drivers and local city governments. Firefly works with rideshare drivers to install ad displays atop vehicles, adding to drive time profits. “We are proud to become members of DPAA’
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Istanbul Airport installs nearly 700 Samsung SMART LCDs and LED Signage
Samsung Electronics this week announced that it has recently finished implementing its SMART Signage at the new Istanbul Airport. The project was completed by a technical team of 28 in 45 days, with the help of B.T. Global, specialized in digital signage, security, data storage, and IT services. Samsung
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omniX labs Joins DPAA
DPAA announced today that omniX labs, a machine learning-based image recognition platform that helps target consumers, has joined its membership ranks.. DPAA is a global, digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. “DPAA has
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IDOOH enters in Nigeria deploying 1,000 in-vehicle media screens
IDOOH International has expanded to Africa through a partnership with Nigeria’s Abercairn Digital to deploy 1,000 in-vehicle media screens with ride-hail drivers in Lagos. IDOOH says media screens will provide passengers with an entertaining and interactive passenger experience. Drivers will benefit from the additional income and
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Adelphic integrates DOOH inventory from Rubicon Project
Adelphic this month announced the addition of digital out-of-home (DOOH) inventory from Rubicon Project’s private marketplace (PMP). Inventory includes digital billboards, roadside spectaculars, shopping malls, elevators, business lobbies and more. Adelphic can also measure foot traffic attribution and the impact of DOOH on in-store visitation through
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Digital display manufacturer Esprit Digital Joins DPAA
DPAA this week announced that UK-based Esprit Digital has joined the global digital out-of-home marketing association. "DPAA has created a great community of companies involved in digital out-of-home media and we look forward to networking with them, so we can provide innovative solutions for
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LiveDOOH joins DPAA
DPAA announced today that LiveDOOH has joined the association. Based in Germany, LiveDOOH provides an “automation platform” for use by media owners, retailers, and media agencies. The team behind LiveDOOH’s programmatic platform is composed of specialists in the fields of advertising, software development, algorithms, and data analysis. "LiveDOOH
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Port Authority of New York and New Jersey joins DPAA
Port Authority of New York and New Jersey offers marketers opportunities to reach millions of commuters and travelers via digital screens.