Video The top 30 creditors of EMX Digital EMX Digital (Big Village) this week filed for bankruptcy. The filing shows over 50 million dollars in liabilities to up to 10,000 creditors, including Pluto, Yahoo, Google, Xandr, Sovrn, Proper Media, and others. See the top 30 creditors of EMX Digital.
Display EMX files for bankruptcy EMX, an SSP (Supply Side Platform), and its parent company Big Village, this week filed for Chapter 11 bankruptcy in the U.S. Bankruptcy Court District of Delaware. The case number is 23-10180-CTG.
Display Yahoo to shut down its SSP Yahoo will shut down their SSP in the coming months; over 50% of Yahoo’s ad tech employees - 1600 people - to be layoff, Axios reported this week. Yahoo SSP contains video and display inventory connected to several DSPs.
Video Netflix taps Nielsen for audience insights in the US, Mexico and Poland Nielsen last week announced a new multi-year agreement with Netflix to provide linear and streaming audience data across the US, Mexico and Poland.
Video HUMAN takes down ad fraud operation targeting 120 publishers HUMAN last week took down an ad fraud operation, named VASTFLUX, where over 1,700 apps were spoofed with invisible video ads. 120 publishers were targeted.
Video JW Player acquires InPlayer JW Player yesterday announced it has acquired InPlayer, a leading provider of video subscription management and identity management technology.
Video Google to pay creators for YouTube Shorts video views Beginning in February, Google will pay YouTube creators for the video views of their Short videos. Google to pay 45% rev share to creators, but only after paying the music licensing.
Video Teads integrates IAS’s Context Control solution Teads last month integrated IAS’s Context Control solution for avoidance, enabling advertisers to avoid content deemed unsuitable for their brand.
Video Brightcove integrates Magnite's adserver Brightcove will integrate the SpringServe ad server and use Magnite SSP to their help customers monetize unsold ad opportunities.
Video Nielsen to release Nielsen ONE Ads this week market-wide Nielsen ONE Ads will be available this Wednesday, January 11, market-wide, Nielsen last week announced.
Video Paramount EyeQ adopts Unified ID 2.0 Paramount yesterday announced the enablement of Unified ID 2.0 (UID2) to transact across a group of Paramount’s owned and operated streaming channels, including including Paramount+, and Pluto TV.
Display DoubleVerify gains MRC accreditation for its Authentic Attention metrics DoubleVerify yesterday announced it has received Media Rating Council (MRC) accreditation for its DV Authentic Attention® metrics, DV’s attention-based analytics and performance solution.
Video Roku to launch their own TVs this spring The streaming company becomes an OEM (original equipment manufacturer) with the launch of 11 TV models TV ranging from 24” to 75”.
Video Google automates buying of YouTube Masthead in DV360 YouTube Masthead is a high impact ad format that shows in YouTube homepage, in Desktop, Mobile, and TV screens.
Video Google introduces performance forecast for Video Action Campaigns in Reach Planner Forecasting for Video Action Campaigns (VAC) enables advertisers to plan for Conversions, Views, Reach, and Impressions based metrics.
Video FuboTV adds SpringServe platform to its ad serving stack Magnite this month announced that FuboTV, a leading sports-first live TV streaming platform, added SpringServe platform to its ad serving stack.
Video The free alternative to YouTube Mockup Tool The YouTube Mockup Tool enabled advertisers and agencies to upload videos and see how the ads will look like when they appear on YouTube.
Video Google updates policies leading to advertiser and partner account suspensions in DV360 Google clarifies when DV360's partner and advertiser accounts can be suspended because of ad policies.
Video Google to require verification for political ads in South Africa South Africa Election Ads are ads that feature a national political party, current elected officeholder or candidate for the National Assembly, the National Council of Provinces, President, or Deputy President.
Video Google recommends publishers to adopt the new app-ads.txt for CTV inventory Google advised publishers to set up the app-ads.txt file for all relevant CTV app stores.
Display Magnite launches a self-service Deal Discovery In Magnite Deal Discovery buyers can curate open market inventory and request PMP deals.
Video Audiences spent nearly 30% of their TV time watching OTT video content Streaming accounted for nearly 30% of total time spent on TV in March.
Video Netflix to consider offering a low price plan with ads Netflix may offer a lower-priced plan with ads as subscription option.
Video Fifa launches an ad-funded OTT platform FIFA+ is available for free in English, French, German, Portuguese, and Spanish.
Video DoubleVerify earns MRC accreditation for YouTube video viewability Accreditation was granted for 3rd party calculation and reporting of YouTube video viewable impressions and related viewability metrics, based on DoubleVerify's integration with Google Ads Data Hub (ADH), in desktop, mobile web, and mobile in-application environments.
