Video Google introduces Linear TV buying on DV360 Payam Shodjai, Director, Product Management, at Google Marketing Platform, says that buying Linear TV via the DSP enables advertisers to consolidate TV buying.
Video Google launches a Bumper Machine to create 6-second videos from longer video assets Google this week launched the Bumper Machine, a tool that generates six-second videos from longer video assets.
Video Sky invests in You.i TV, a video platform Sky this month announced an investment in You.i TV, a privately held company with a platform that enables TV and media companies to deliver content on all platforms – mobile devices, set-top boxes, game consoles, and streaming devices – from a single code base.
Video Community: Xandr creates a video marketplace across devices and publishers Xandr this week created a curated marketplace with video publishers called Community. Xandr says this is the first step for a convergence of linear TV and digital. Xandr’s marketplace Community includes WarnerMedia, Vice, Hearst Magazine, Newsy, Philo, Tubi, and Xumo inventory.
Display Triton, TripleLift, and Open8 now supported in DV360 Google last month integrated Triton Digital (audio exchange), TripleLift (native exchange), and Open8 (a Japanese display exchange). This represents more inventory for advertisers using Google’s DSP.
Video The Trade Desk integrates Samba TV data in the Planner The Trade Desk last week announced a partnership with Samba TV, that will power The Trade Desk’s Planner.
Video Google to support app-ads.txt on DV360 The new app-ads.txt standard supports apps running on mobile, connected TVs and other devices.
Video OpenAP 2.0 goes live in this fall OpenAP 2.0 goes live in this fall, FreeWheel announced. OpenAP 2.0 is a centralized premium video marketplace with workflow automation for national linear and long-form digital video. OpenAP was launched for the first time in 2017, as an advanced audience platform. According to FreeWheel, OpenAP was the TV
Display UK advertisers spend £13.44 billion on digital advertising in 2018 IAB UK this week revealed that UK advertisers spent £13.44billion on digital advertising in 2018. The total ad spend is a 15 percent year-on-year increase. IAB UK says it's a demonstration of the continued confidence in digital advertising.
Video SIMID is here to replace VPAID, now in public comment The IAB Technology Laboratory yesterday released SIMID (Secure Interactive Media Interface Definition) for public comment. According to IAB Tech Lab, SIMID is a specification designed to replace VPAID (Video Player Ad Interface Definition) and increase transparency and security.
Video FreeWheel pilots a unified video auction in partnership with A+E Networks FreeWheel this week announced a partnership with A+E Networks to pilot their unified ad decisioning engine that will allow buyers and sellers to transact across both direct sold and programmatic, marketplace-generated advertising demand.
Display Sizmek to sell the DSP for up to $36 million Sizmek is trying to sell the DSP for up to 36 million. This is the first asset sale since Sizmek filed for chapter 11, The Wall Street Journal reports. A bankruptcy judge scheduled a hearing to consider Sizmek’s sale request on April 29, and Zeta is available to buy.
Video GeoEdge uncovers distribution of malvertising in Header Bidding GeoEdge this week announced that it has uncovered a new type of malvertising distributed on the WebRTC (Web Real-Time Communications) via ads on programmatic exchanges, predominantly through header bidding.
Video Streaming: Facebook moves live videos completely to RTMPS Facebook today announced that all live video uploads will be required to use RTMPS (RTMP over a TLS/SSL connection) by May 1, 2019. Publishers need to shift from RTMP (insecure) to RTMPS (RTMP over a TLS/SSL connection).
Display Tappx launches a free hosting tool for the new app-ads.txt Tappx says it has created the free web hosting service App-ads-txt.com to help mobile app developers to integrate app-ads.txt without the need for a domain, website or additional development.
Video What we know about Disney's new streaming service Disney yesterday announced the new Disney streaming service, at a cost of $6.99 a month for each subscriber. Disney+ will launch on November 12, and in its first year will have more than 25 original series and 10 original films, Disney said.
Display Mobile App revenue grows by 16.9% in the first quarter Sensor Tower today revealed estimations on the app revenue at the App Store and Google Play during the first quarter of 2019. The estimation is $19.5 billion for the first quarter of 2019, a number that represents a 16.9 percent year-over-year increase from the year-ago quarter.
Video TVision launches a new TV Performance Metrics Platform TVision this week announced its new TV Performance Metrics Platform - making campaign and ad-level metrics available for brand marketers. TV viewability and attention data are now available.
Video Prime Video to become available in TVision Amazon and T-Mobile this week announced an agreement bringing Prime Video to TVision Home later this year. TVision Home is T-Mobile’s rebranded and upgraded version of Layer3 TV.
Data sellers.json : IAB Tech Lab submits to public comment new technology to increase trust in programmatic The IAB Technology Laboratory today released for public comment sellers.json and OpenRTB SupplyChain object, new technology to increase trust on the supply-side of real-time bidding and programmatic buying.
Video YouTube TV raises the price to $50, a 25% price hike Google yesterday raised YouTube TV's price to $49.99/month ($54.99/month through Apple). Until now, the YouTube TV cost was $40.
Video New feature on Firefox automatically blocks autoplay audible videos Firefox this month announced that it has launched a new feature called Block Autoplay. Firefox says the Block Autoplay feature will block audible video that autoplays, being an ad, a YouTube video or a site with an audible auto-play video.
Display IPONWEB's Optimal Price Discovery is reducing media costs by 15% to 30% IPONWEB today announced that Optimal Price Discovery, IPONWEB's bid shading solution is helping programmatic buyers to reduce media costs by 15% to 30%. IPONWEB states bid shading solution is being helpful to buyers in the transition to first price auctions.
Video Australian online advertising market hit $8.8bn in 2018 The Australian online advertising market hit $8.8bn expenditure in calendar year 2018, an increase of 11.6% on 2017 according to the IAB Australia Online Advertising Expenditure Report (OAER) published last month by PwC.
Video Gizmodo Media Group and The Onion acquired by a private equity firm Great Hill Partners, a private equity firm, today announced it has acquired the Gizmodo Media Group and The Onion from Univision Communications Inc.
