Video Netflix opens a new office in Paris Netflix this month announced it is opening a new office in Paris. Netflix’s Paris office will have 40 employees. Netflix says that will significantly increase its investment in France with 20 new French productions and partnerships in 2020.
Video Xandr launches Pause Ads Xandr this month launched Pause Ads across traditional and connected TV channels. Pause Ads appear when users hit the pause button.
Video Parallel tracking for Video campaigns to become mandatory in Google Ads Google this month announced that parallel tracking will become mandatory for video campaigns in Google Ads. According to Google, the last day to run video campaigns without parallel tracking will be March 31st, 2020.
Video RTL AdConnect partners with TVSquared to offer TV attribution in Europe RTL AdConnect this month partnered with TVSquared to offer TV attribution in Europe. TVSquared says this marks the first time a media owner has launched a European TV attribution initiative for advertisers.
Video RhythmOne launches a Partner Hub for publishers RhythmOne last week announced the launch of a new set of self-serve tools for publishers to activate programmatic deals across connected TV (CTV), video and banner inventory. The tools are part of a new Partner Hub for publishers, launched to support the RhythmOne supply-side platform (SSP).
Video Hulu opens the ad inventory to Basis DSP Hulu this month certified Basis, Centro’s DSP, to buy in Hulu’s private marketplace (PMP). Hulu's certification enables Basis customers to activate campaigns in Hulu, and to leverage Hulu's data-driven audience segments based on user demographics, interests, behaviors, and location.
Video Roku creates a badge to certify devices working with a Roku TV model Roku this month introduced a new certification program that attributes a badge - Roku TV Ready - to partners that want to test and certify their devices.
Video Tremor acquires Unruly, the News Corp’s outstream video marketplace Tremor this week announced an agreement to acquire Unruly, the News Corp’s programmatic outstream video marketplace.
Video VIZIO launches VIZIO Ads VIZIO last month launched VIZIO Ads, enabling advertisers to buy TV ad inventory across the VIZIO SmartCastTM platform, including OTT apps, and throughout VIZIO’s WatchFree service.
Data IAB Tech Lab updates the Open Measurement SDK to include audio ad measurement IAB Tech Lab last month updated the Open Measurement SDK (OM SDK). The OM SDK Version 1.3 now supports Audio Ad Measurement, Content-Level Brand Safety, and has a new New Impression Definition, aligned with MRC guidelines.
Video Google launches prepaid plans in India for YouTube Premium Google today launched prepaid plans for YouTube Premium and YouTube Music Premium in India. Users can now purchase prepaid plans without enrolling in an ongoing subscription, and for the period they paid for. According to Google, at any point, users will also be able to extend their paid benefits by
Video Comcast Spotlight rebranded as Effectv Comcast this week rebranded Comcast Spotlight, the advertising sales division of Comcast Cable, as Effectv (e-FEC-tiv). Comcast says the rebranding emphasizes the commitment to delivering measurable results.
Video Tubi expands to the UK in early 2020 Tubi this month announced that is expanding to the UK in early 2020. Tubi is an ad-supported video on demand (AVOD) service. In June, Tubi announced it had streamed 94 million hours of content for the entire month of May alone.
Video YouTube to limit all third-party verification pixels starting in 2020 Google this week announced that it will limit the pixels on YouTube. Nielsen, Comscore, DoubleVerify, Dynata, Kantar and Integral Ad Science will lose direct access to measure YouTube ads.
Display Google to use machine learning to manage ad frequency in DV360 Rahul Srinivasan, Product Manager at Google says the feature will roll out in Display & Video 360 in the coming weeks, and in the future in Google Ads.
Video Teads now offers 100% viewability for all CPV campaigns Teads last month announced that is now offering 100% viewability for all CPV (cost per completed view) campaigns, and VCPM (viewable CPM) campaigns.
Video Bloomberg launches Bloomberg TV+, a new streaming video in HD Bloomberg this week launched Bloomberg TV+, a new streaming video that combines data and the TV programming.
Video Google launches TrueView extensions on DV360 Google this month introduced TrueView extensions on DV360.
Video Centro integrates FreeWheel’s Strata in Basis Centro last week form a partnership with FreeWheel to pair Centro’s Basis, a platform for buying digital media, with FreeWheel’s Strata, a platform for planning, activation, optimization and billing management.
Video KNOREX partners with Pixalate to use pre-bid block lists KNOREX will use Pixalate’s pre-bid block lists, a protection against ad fraud in Connected TV (CTV) and Over-the-Top (OTT) across all devices.
Video Amazon opens Connected TV inventory to Amazon DSP, dataxu, and The Trade Desk Amazon this week announced that it has open Connected TV inventory to Amazon DSP, dataxu, and The Trade Desk.
Video Google to introduce TrueView for actions on Google video partners Google next month is introducing TrueView for action into Google video partners.
Video Google rolls out globally YouTube Masthead buying on CPM basis Google this month rolled out globally the YouTube Masthead buying on CPM basis.
Video A+E Networks, AMC Networks, and Cheddar join Xandr’s Community Video Marketplace A+E Networks, AMC Networks, and Cheddar are the recent publishers joining Xandr’s curated marketplace named Community, Xandr yesterday announced.
Display Google depreciates User List dimensions and renames social metrics in Campaign Manager Google is depreciating audience performance report dimensions. The reporting updates will happen in August and September.
