Google Ads Editorial Policy: Updated for Clarity
Google yesterday updated its Google Ads Editorial Policy. This update focused on improving the clarity and readability of the policy document, with no changes made to the actual enforcement scope.
Video News
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Google Marketing Live: AI Revolutionizes Ad Creation, Shopping Experiences, and Audience Targeting
Google today hosted its annual Google Marketing Live event, showcasing the latest advancements in advertising technology powered by Artificial Intelligence (AI).
Amazon Upfront 2024: Focus on reaching Prime Video's massive audience
Upfronts are industry gatherings where media companies present their upcoming programming and advertising opportunities to potential advertisers. This year's Amazon Upfront focused on Prime Video, Amazon's subscription streaming service.
Disney Upfront 2024: a showcase of content and global reach
The Walt Disney Company this month hosted its annual Upfront event in New York City. This event serves as a platform for Disney to present its upcoming programming slate and advertising opportunities to media buyers and advertisers.
Nexxen reports first-quarter 2024 earnings: Revenue Up, Net Loss Narrows
Nexxen International Ltd. (NEXN), a global advertising technology company specializing in video and Connected TV (CTV) advertising, today released its financial results for the first quarter ended on March 31, 2024.
APS (Amazon Publisher Services) unveils new tools for Addressability and Ad Performance
These solutions focus on providing publishers with greater control over their ad inventory, improved measurement capabilities, and access to a wider range of ad buyers.