Video DV360 to introduce TrueView dimensions and metrics in instant reporting Instant reporting enables advertisers to see data immediately.
Video Google to introduce YouTube co-viewing metrics in Google Ads and DV360 In a study with Nielsen, Google found that 26% of the time, multiple 18+ viewers are watching YouTube together on the TV screen, compared to 22% on linear TV.
Video YouTube CTV and YouTube TV to be available in Nielsen Total Ad Ratings (TAR) in the U.S. YouTube TV is a streaming television service, only available in the US, that offers live TV, on demand video and cloud-based DVR from more than 85 television networks. YouTube CTV is YouTube on Connected TVs.
Video IMDb TV changes name to Amazon Freevee and expands to Germany The rebrand to Amazon Freevee will happen on April 27.
Display The IAB Digital AdOps Conference Sydney 2022 now available on YouTube The Sydney Digital Ad Ops was held on April 7.
Video CTV devices: Roku’s market share is falling in North America Roku and Samsung make up 67.4% of the North America's CTV market.
Video TV advertising spend up 36.87% YoY in Q1 2022 CBS, NBC, ABC, Fox News, and CNN are the top networks in terms of ad impressions.
Video Xandr launches an Inventory Library on its DSP with curated deals With the Inventory Library, advertisers have access to curated deals from hundreds of publishers across multiple sell-side platforms (SSPs).
Video Glewed TV taps Yahoo as preferred SSP for connected TV and display ads Glewed TV delivers free, ad-supported access to over 20,000 hours of premium on-demand content.
Video VIZIO launches overlay ads in Connected TV Jump Ads are overlay ads showing at the conclusion of linear TV programs, directing viewers into a supporting app on VIZIO’s operating system.
Video IAB Tech Lab updates ad format guidelines to include Digital Video and CTV The CTV and Digital Video ad guidelines include Creative file submission; Mezzanine file; Ready-to-serve files; and Nonlinear and companion ads.
Display How to find the Google Premier Partners List Google this year launched a Google Premier Partners List, which means partners among the top 3% of Google Partners in their country.
Display Google forbids ads exploiting, dismissing, or condoning the war After Yandex, Google was the main provider of display and search ads in Russia.
Video Google to introduce a ‘Send to phone’ functionality on CTV YouTube Ads Google this month announced it will introduce a ‘Send to phone’ functionality on Connected TV YouTube Ads.
Video Chicken Soup for the Soul Entertainment signs a multi-year content deal with BBC Studios Crackle is an ad-supported network available in the US and US territories.
Video Google retires YouTube Mockup Tool Google this month has retired YouTube Mockup Tool. The YouTube Mockup Tool was sunset on March 16, 2022.
Video InMobi launches an end-to-end, video-led discovery and monetization retail media platform InMobi yesterday announced the launch of an end-to-end, video-led discovery and monetization retail media platform.
Display Smart integrates DV360 API for deal synchronization Smart this week announced a new integration with the Display & Video 360 (DV360) API. When a deal is created in Smart platform, the deal will automatically become available in the DV360 negotiations tab.
Display MGID acquires Italy’s Metup, its first acquisition MGID today announced its first acquisition, a majority stake in Metup Native, a native advertising network in Italy.
Display PubMatic to double engineering team in a new hub in Pune PubMatic today announced it has plans to double engineering headcount over the next 12-18 months, as it opens a new engineering hub in Pune, India.
Display Google to accept ads of state-licensed lotteries operators in Lithuania Google this week announced it will begin accepting ads of state-licensed lotteries operators in Lithuania, starting on March 30.
Video Amazon buys MGM Amazon last week completed the acquisition of MGM, that is now joining Prime Video and Amazon Studios. MGM has over 4,000 film titles, 17,000 TV episodes, 180 Academy Awards, and 100 Emmy Awards.
Video Comscore and Standard Media Index launch an eCPM metric for linear television ad spend Comscore and Standard Media Index this month partnered to offer an eCPM metric for linear TV advertising.
Video Google deprecates TrueView for shopping in DV360 Google this month removed the option to create new TrueView for shopping line items in DV360.
