Display DoubleVerify gains MRC accreditation for its Authentic Attention metrics DoubleVerify yesterday announced it has received Media Rating Council (MRC) accreditation for its DV Authentic Attention® metrics, DV’s attention-based analytics and performance solution.
Social TikTok integrates IMDb via AWS Data Exchange TikTok has launched a new feature that allows users to link to movie and TV titles directly within the videos they create, IMDb today announced.
Retail Google introduces a price tracker in Chrome The price tracker notifies users if the price drops, and it tries to find discount codes from the retailer.
Social Meta fined in €390 million because of behavioural advertising on contractual basis The Irish Data Protection Commission (DPC) yesterday announced it has fined Meta in €390 million, for GDPR breaches.
Data Yahoo taps AWS for its ad tech business Amazon last month announced Yahoo will migrate all of its advertising technology workloads from its on-premises data centers to AWS.
Retail Amazon confirms the layoff of 18,000 people, mainly in stores and corporate Amazon today announced it will fire 18,000 people, with most role eliminations happening in Amazon Stores and Amazon’s People Experience and Technology Solutions (PXT) organizations.
Display Microsoft introduces ads in the Microsoft Store, the app store for Windows Microsoft today announced the introduction of advertising in the Microsoft Store, an app store for desktop PCs and laptops with the operative system Windows.
Display France’s data protection authority fines Apple due to non-consent IDFA usage in old iOS versions France’s data protection authority CNIL today announced it has imposed a fine of 8 million euros on APPLE DISTRIBUTION INTERNATIONAL.
Video Roku to launch their own TVs this spring The streaming company becomes an OEM (original equipment manufacturer) with the launch of 11 TV models TV ranging from 24” to 75”.
Video Google automates buying of YouTube Masthead in DV360 YouTube Masthead is a high impact ad format that shows in YouTube homepage, in Desktop, Mobile, and TV screens.
Data Google rebrands Data Studio as Looker Studio limiting GA4 data usage In November, one month after the announcement, advertisers got errors in the rebranded Looker Studio. Reports exceeding a data quota displayed a error message: “Exhausted concurrent requests quota.”
Video Google introduces performance forecast for Video Action Campaigns in Reach Planner Forecasting for Video Action Campaigns (VAC) enables advertisers to plan for Conversions, Views, Reach, and Impressions based metrics.
Video FuboTV adds SpringServe platform to its ad serving stack Magnite this month announced that FuboTV, a leading sports-first live TV streaming platform, added SpringServe platform to its ad serving stack.
Video The free alternative to YouTube Mockup Tool The YouTube Mockup Tool enabled advertisers and agencies to upload videos and see how the ads will look like when they appear on YouTube.
DOOH JCDecaux renews contract with the leading company of shopping malls in Portugal Sonae Sierra’s shopping malls reached more than 160 million visitors in 2019 and cover the most important Portuguese cities.
Retail Google opens Shopping Ads to N95 masks via Project N95 approval Once the N95 mask offers are approved, approved merchants can list these offers in Merchant Center themselves.
Display Google to sunset Similar Audiences in DV360 and Google Ads Google this year announced it will remove similar audiences from Google Ads and DV360, starting in May 1, 2023. After August 1, similar segments will be removed from all ad groups and campaigns.
Data Google Analytics introduces behavioral modeling in realtime reports Behavioral modeling for consent mode uses machine learning to model the behavior of users who decline analytics cookies based on the behavior of similar users who accept analytics cookies.
Display Google News Showcase to have non-discriminatory access in Germany The step towards a non-discriminatory access in Germany results from a proceeding against Google/Alphabet in Bundeskartellamt.
Display Google updates policies leading to advertiser and partner account suspensions in DV360 Google clarifies when DV360's partner and advertiser accounts can be suspended because of ad policies.
Video Google to require verification for political ads in South Africa South Africa Election Ads are ads that feature a national political party, current elected officeholder or candidate for the National Assembly, the National Council of Provinces, President, or Deputy President.
Data Google introduces a Landing Page Report in Google Analytics 4 In the Landing Page Report, advertisers can see the average engagement time per session; conversions; new users; views; and total revenue.
Data Black Friday was the busiest day online in 2022, Cloudflare data shows According to Cloudflare, Google was the #1 most popular service of the year. Google beat out Facebook (#2), Apple and TikTok (tied at #3) and YouTube (#5).
Data Google launches an audience migration tool for Google Analytics 4 The tool is an add-on in Google Workspace Marketplace called GA4 Migrator for Google Analytics Google Sheets, and enables Google Analytics account administrators to migrate audience definitions, as well as users and their permissions from Universal Analytics to a GA4 property using Google Sheets.
Display Google AdSense introduces a new ad format in widescreen monitors Side Rail Ads is a new AdSense ad format that stick to the sides of pages when viewed on widescreen devices, such as desktops.
