Social TikTok earns TAG certification against ad fraud and for brand safety TikTok is now TAG certified.
Audio 22% of podcasts are available on YouTube, Podtrac finds Podtrac this week released a study covering the top 250 measured podcasts. The study found that 22% (54 podcasts) posted full video episodes on YouTube, and 11% (29 podcasts) posted audio only episodes on YouTube. 63% of top audio weekly podcasts post inconsistently or not at all to YouTube, even
DOOH Marriott to introduce ads in their websites and hotels Marriott Media Network to cover display, mobile, video, email, and DOOH channels.
Search Google Search releases May 2022 core update Google’s May 2022 core update was rolled out today.
Display Total digital ad spend in Ireland reaches €830m in 2021, a growth of 27% Total digital ad spend in Ireland reached €830m in 2021, a growth of 27% year-on-year.
Display Magnite launches a self-service Deal Discovery In Magnite Deal Discovery buyers can curate open market inventory and request PMP deals.
DOOH Xandr integrates Hivestack Supply Side Platform (SSP) Xandr Invest is now able to buy Hivestack’s DOOH inventory through RTB transactions via Open Exchange and Private Marketplace (PMP) deals.
Video Audiences spent nearly 30% of their TV time watching OTT video content Streaming accounted for nearly 30% of total time spent on TV in March.
Social TikTok launches an education program for creative agencies TikTok CAP University (Creative Agency Partnerships) provides a curriculum that teaches creative agencies what they need to know to get started on TikTok.
Retail Amazon ad revenue grows 23% in the first quarter Amazon’s ad revenue was $7,877 million in Q1 2022.
Search Google Ads rolls out Consumer Interest Insights to all advertisers Consumer interest insights enables advertisers to understand how customers are searching and engaging with their ads on Google.
Retail Flipkart integrates Criteo’s retail ads Flipkart will integrate Product Performance Ads (PPA) powered by Criteo’s commerce media technology.
Audio Spotify rolls out call-to-action (CTA) cards in podcast audio ads Call-to-action (CTA) cards on podcast ads in the Spotify apps enables advertisers to display clickable ads in podcasts.
Audio Spotify’s ad revenue grows 31% in the first quarter Spotify’s ad revenue grew 31% in the first quarter, reaching €282 million.
Display Google to introduce 2 new type of insights for Performance Max campaigns The 2 new insights are asset audience insights and diagnostic insights.
Display Google to introduce a new goal in Performance Max campaigns focused on new customer acquisition Performance Max is a campaign type providing advertisers with a unified buying service to all Google Ads inventory.
Data Google Play begins giving context about the data each app collects Data safety is a section on Google Play where users can see information about how apps collect, share and secure users’ data.
Social Snapchat DAUs grow 18% YOY to 332 million Snapchat had 332 million daily active users in Q1 2022.
Retail Cdiscount ad revenue reaches €16 million in Q1 Cdiscount is a French e-commerce website with products such as electronics, household appliances and food.
Display Google releases Onboard Online for all publishers using Ad Exchange in Ad Manager Open Bidding in Google Ad Manager enables publishers to have more demand exchanges competing for ads. Google takes care of the payments.
Video Netflix to consider offering a low price plan with ads Netflix may offer a lower-priced plan with ads as subscription option.
Display Google expands the advertiser verification program to 37 new regions Google gives advertisers 30 days to submit their answers.
Video Fifa launches an ad-funded OTT platform FIFA+ is available for free in English, French, German, Portuguese, and Spanish.
Social TikTok increases limit for number of ads from TikTok Accounts According to TikTok, this limit applies to TikTok accounts and not to ad accounts.
