Retail Amazon updates Amazon Advertising API introducing similar product targeting Amazon last week updated Advertising API introducing several updates in Sponsored Display, and Sponsored Brands videoo campaigns.
Display Google launches a Mobile Web Certification The Mobile Web Certification is the first skills-based certification launched by Google.
Retail Facebook opens Pay to other platforms and businesses in the US Starting this August, Shopify merchants will have access to Facebook Pay.
Google makes it easier to create manager accounts in Google Ads Manager Accounts was previously known My Client Center (MCC). Until now, users could only create the accounts on the manager account homepage.
Social TikTok hits 3 billion downloads TikTok is the only non-Facebook app to hit 3 billion installs, a milestone only reached by WhatsApp, Messenger, Facebook, and Instagram.
Video LG Ads appoints Raghu Kodige as new CEO LG Ads (formerly Alphonso) today named Raghu Kodige as chief executive officer. In the beginning of the year, LG Electronics bought Alphonso for $80 million, a controlling stake of more than 50 percent.
Data HubSpot pledges a $5 donation for each certification in HubSpot Academy Each certification completed between August 2 and August 6 - the World Certification Week -, including recertifications and multiple certifications achieved by the same learner, represents $5 toward supporting education around the world.
TiVo license its TV viewership data to Horizon Media TiVo yesterday announced it has entered a licensing agreement with Horizon Media. Horizon Media will have access to TiVo’s TV viewership data.
Display Yelp launches Yelp Audiences with ads off-platform using search audiences Yelp Audiences enable advertisers to buy ads across the web using search audiences from Yelp.
Video Sharethrough introduces dynamic video captions in video ads All captions are human verified and there are no custom builds or approvals required.
Video Microsoft and Xandr renew contract on buy and sell side Microsoft is extending its use of Xandr’s sell-side platform, Xandr Monetize, and its Global Supply Evangelism relationship with Xandr.
Display Google expands Open Bidding to all app developers, and brings more buyers into the auctions Google is also changing the name Open Bidding into AdMob bidding.
Data Mediaocean to acquire Flashtalking The combination of both companies will represent an advertising technology platform with over $200 billion in annualized media spend and over 1 trillion monthly ad impressions.
Retail GoDaddy shops get a direct connection with Google Merchant Center GoDaddy merchants can now upload their products to Google, create free listings and ad campaigns and review performance metric.
Audio Deezer Free is now available on Google Home, with ads Deezer Free on Google Home is available in Australia, Canada, France, Germany, Italy, Mexico, Spain, the UK and in the US.
Display Samsung is the latest to launch anti-tracking technology in a browser The new version of Samsung's mobile browser contains a protection against tracking.
Retail Amazon Advertising launches a Partner Network program for agencies Amazon Advertising Partner Network is a program that helps agencies and tool providers deliver results for advertisers.
Data Google integrates the Funding Choices consent manager in Ad Manager, AdMob, and AdSense Publishers have now an easy consent manager that automatically is setup by Google.
Display Google to show anchor ads on desktop screens According to Google, AdSense publishers with the anchors turned on, will soon see the anchor ads on wider screens such as desktop.
Data Semcasting integrates health insights into AudienceDesigner (ADS) HealthWise says is capable of grouping every individual based on health needs and engagement in the health systems.
Travel industry in recovery mode eMarketer predicts that the digital travel ad spend will rise 15.3% to $3.74 billion.
Retail Google relaxes 'Insufficient contact information' policy in Merchant Center From August 2021, merchants only have to list a minimum of one piece of contact information on their site.
Audio Spotify expands Audience Network to Australia, Canada, and the United Kingdom Spotify this month expanded Spotify Audience Network to Australia, Canada, and the United Kingdom.
Display Mobile advertisers are adapting to the lack of IDFAs 71% of the app developers believe that less than 50% of the iOS inventory will have the IDFA available.
