Display Google introduces sponsorship by day part or percent of share of voice in PGs Publishers can set up PG deals with share of voice, sponsorship by daypart, cost-per-thousand impression (CPM), or cost per day (CPD) sponsorships.
Video Amobee launches CTV Allocator CTV Allocator predicts unique reach of future TV schedules and forecasts incremental CTV reach.
Display Google grilled in the US Senate over market dominance "Do you think that Google would have had over 90% of the publisher ad server market if you hadn't bought DoubleClick?" Senator Amy Klobuchar asked.
Video What is an upfront deal? Upfront means paid or obtained in advance. Traditionally upfront deals are done for TV ads, where buyers agree with a spend volume in exchange for better conditions, or specific schedules.
Display Google to support deals in DV360’s forecasting tool Advertisers can deduplicate the estimated reach on deals, open auction, and YouTube.
Display Nearly one-half of the American population plays mobile games once or several times a day 65% of consumers with $250k HHI play mobile games once or several times a day, but only 29% of those in the group self-identify as a “gamer.”
Display Google starts supporting sellers.json in AdSense and in AdMob Publishers that list themselves as Transparent, have the name in the billing profile listed in Google’s sellers.json file.
Google introduces a new ad destination report in Google Ads The ad destination report enables advertisers to see which conversions came from clicks to the app versus clicks to the website.
Data Google introduces Custom Audiences sunsetting custom affinity and custom intent audiences Custom affinity and custom intent audiences are now Custom Audiences.
Social TikTok to grow 75.2% this year in the UK reaching 8.5 million users TikTok’s share of social network users in the UK will jump this year to 21.1%, up from 12.4% in 2019.
Display Apple to release iOS 14 tomorrow, but without the consent manager Apple delayed the release of the compulsory consent manager to next year.
Data Oracle stops selling third-party data in Europe, starting today Oracle (Bluekai) and Salesforce (Krux) were hit by 2 class actions in the UK and in the Netherlands.
Retail Performance planner now supports shopping campaigns Advertisers can now plan their shopping campaigns on the Performance Planner.
Display TAG certifies 112 companies for brand safety Buyers need to have 100% of its monetizable transactions reviewed by one or more independent and validated Content Verification services.
Social Facebook introduces brand safety controls for in-stream ad placements Facebook recently announced that Facebook Watch reached 1.25 billion unique visitors per month.
Display Google to label black-owned publishers in DV360’s Marketplace Google is highlighting multicultural groups-owned publishers in DV360’s Marketplace so advertisers can support them with their ad spend.
Data IAS rebrands Qualified Ads to Quality Impressions Quality Impressions are viewable, by a real person, in a brand-safe and suitable environment - all within a campaign’s correct geographical parameters.
Data AppsFlyer launches Xpend, a new cost aggregation product Xpend is integrated with more than 60 APIs, including Facebook, Google, AppLovin, and recently added Twitter & Tencent Marketing Solutions.
Display Prebid.js has how 5 years Prebid.js has now over 20,000 live implementations, had over 650 engineering contributors, more than 250 approved bid adapters, and 13 user ID modules.
Social Facebook introduces on-Facebook destination for Automotive Inventory Ads (AIA) Facebook says that advertisers driving AIA campaigns to an on-Facebook ad destination are having a reduced cost-per-lead by 82%.
Video Amazon creates Amazon Kids+, an app with books, videos, and games Amazon says Amazon Kids+ offers more than 20,000 books, movies, Audible books, games, and Spanish-language content designed just for kids.
Video Google launches YouTube Shorts, first in India YouTube Shorts are user-generated short videos with 15 or less seconds. TikTok was banned in India this year, in June.
Social Facebook to introduce ad limits per page starting in February 2021 Facebook will enforce the ad limits from February 2021 through Summer 2021.
Video Google to introduce engaged-view conversions by the end of the year EVC (engaged-view conversions) are counted when a user does not click on a video ad but watches at least 10 seconds of a skippable ad.
