Display Yelp launches Yelp Audiences with ads off-platform using search audiences Yelp Audiences enable advertisers to buy ads across the web using search audiences from Yelp.
Video Sharethrough introduces dynamic video captions in video ads All captions are human verified and there are no custom builds or approvals required.
Video Microsoft and Xandr renew contract on buy and sell side Microsoft is extending its use of Xandr’s sell-side platform, Xandr Monetize, and its Global Supply Evangelism relationship with Xandr.
Video Cordless TV to become predominant next year in the US Nearly half of American TV viewers are cordless.
Video YouTube Unlisted videos uploaded before 2017 to become Private Unlisted videos are often used for YouTube ads.
Display Google to allow cryptocurrency ads in the United States, starting on August 3 ICO ads to remain banned. Google barred ads for cryptocurrencies and related products back in 2018.
Video Magnite starts monetizing Rakuten TV inventory in Europe Magnite this week announced that Rakuten will utilize Magnite’s technology in the UK, France, Germany, Spain, Italy, the Nordics, and Benelux.
Video YouTube content creators outside the U.S. to start paying taxes in the U.S. Google this month asked YouTube content creators to submit their tax information in AdSense. Content creators may have to pay 30% in taxes over the revenue generated in the U.S.
Video discovery+ surpasses 11 million subscribers in one month discovery+ was launched last month in the US and Europe.
Video Magnite to acquire SpotX Magnite will pay RTL Group $560 million in cash and 14 million shares of Magnite stock.
Video Google Ads introduces Engaged-view Conversions as standard attribution for all video campaigns Engaged-view conversions are now the standard attribution for all video campaigns in Google Ads.
Data Google achieves 95% of the conversions per dollar spent using FLoC Google tested FLoC using Google Audiences. Google says advertisers can expect to see at least 95% of the conversions per dollar spent when compared to cookie-based advertising.
Video DoubleVerify receives Media Rating Council (MRC) accreditation for CTV Measurement DoubleVerify says it is one of a select few companies in the industry accredited for both video and display impression measurement and SIVT in CTV.
Data iSpot acquires Ace Metrix The combination of iSpot and Ace Metrix will provide brands with a unified understanding of audience reach, consumer attention, brand impact, and return on TV and CTV advertising investments.
Video Casted launches Video Podcasting B2B marketers can add, manage, and measure podcast videos in the same manner as an audio-only podcast.
Video LG to acquire more than 50 percent of Alphonso, to enter in the Connected TV ad market LG, the South Korean company, is investing nearly USD 80 million in TV data and measurement business to create an owned and operated first-screen, cross-device advertising platform.
Video TEGNA signs with FreeWheel a new multi-year deal FreeWheel last week announced that it signed a new multi-year deal with TEGNA to transform and automate the way TEGNA’s buyers and sellers transact, including through CTV/OTT advertising platform Premion.
Display Europeans spent $14.8 billion across the App Store and Google Play during 2020 United Kingdom was the country driving more app revenue in 2020, followed by Germany and France.
Video Roku surpasses 50 million active accounts Roku added 14 million accounts last year and ended 2020 with 51.2 million active accounts.
Video Discovery launches discovery+ in the US and in Europe discovery+ costs $4.99 per month or $6.99 per month without ads.
Video Oracle exposes StreamScam, an ad fraud operation in Connected TV StreamScam ad fraud operation spoofed more than 28.8 million U.S. valid household IP addresses.
Video Fire TV now reaching 50 million monthly active users worldwide Amazon launched Fire TV six years ago.
Display Google's plan to transform online publishers into content creators The recent antitrust lawsuit says Google plans to transform online publishers into content creators.
Video US Antitrust lawsuit may compel Google to sell YouTube ads again outside of DV360 and Google Ads The lawsuit says Google "maintains its monopoly power on the buy-side by withholding YouTube inventory from competing ad buying tools."
