Video Amazon buys MGM Amazon last week completed the acquisition of MGM, that is now joining Prime Video and Amazon Studios. MGM has over 4,000 film titles, 17,000 TV episodes, 180 Academy Awards, and 100 Emmy Awards.
Video Comscore and Standard Media Index launch an eCPM metric for linear television ad spend Comscore and Standard Media Index this month partnered to offer an eCPM metric for linear TV advertising.
Video Google deprecates TrueView for shopping in DV360 Google this month removed the option to create new TrueView for shopping line items in DV360.
Display Adform halts business in Russia and Belarus Adform this week announced it has halted the business in Russia and Belarus because of the war in Ukraine. Adform DSP is not processing inventory from Russia and Belarus.
Search Google stops serving ads in Russia Google this week announced it has paused temporarily from serving ads to users located in Russia.
Video Disney to introduce ads in Disney+ Disney this week announced it will introduce ads in Disney+, beginning in the U.S. in late 2022, with plans to expand internationally in 2023.
Video Google to introduce video signals in DV360's custom bidding Google this month announced that it’s introducing new brand signals in Custom bidding scripts.
Display Google rolls our several updates on the DV360 UI Google this month rolled out several updates on the DV360 UI, Google’s DSP. Google has introduced a new homepage workspace, new line item duplication options, updated messaging for creative approvals, and insights on custom bidding.
Display Google stops ads in Donetsk and Luhansk Google this month stopped all display ads in the so-called Donetsk People’s Republic (DNR) and Luhansk People’s Republic (LNR).
Display Google pauses ad monetization of Russian Federation state-funded media Google this month announced it has paused the monetization of Russian Federation state-funded media via Google Ad Manager.
Video Roku expands its advertising business to Mexico Roku this week announced the expansion of the advertising business to Mexico. Roku launched its advertising business in 2012, in the US.
Video Google launches a new CTV frequency management in DV360 The new FC solution enables advertisers to control the number of times people see their ads across YouTube and other CTV apps.
Video Google stops the Linear TV buying in DV360 According to Google DV360’s Linear TV buying capability (Programmatic TV) has been deprecated and campaigns will not serve beyond December 31, 2021.
Video TikTok and Connected TV spend to gain ground in 2022, predicts Merkle The agency Merkle this week stated it predits advertising spend will grow in TikTok and Connected TV this year.
Video IAS launches a CTV dashboard Integral Ad Science (IAS) this month launched a CTV dashboard where advertisers can see live data for real-time insights and reporting on all CTV campaigns.
Video Google to enforce parallel tracking on YouTube starting February Google this month announced that the deadline for advertisers to adopt parallel tracking for YouTube & partners is January 31, 2022.
Video Microsoft to buy Xandr Microsoft today announced it has agreed with AT&T to acquire Xandr (formerly known as AppNexus).
Video Criteo to buy the ad exchange BidSwitch Criteo’s offer for IPONWEB is $380 million, $305 million paid in cash and $75 million paid in CRTO treasury shares.
Social TikTok launches apps in TVs TikTok this month launched apps on Amazon Fire TV, Google TV, and in other Android TV™ OS devices, LG Smart TVs, and Samsung Smart TVs.
Video Google renames YouTube Video discovery ads to In-feed video ads YouTube Video discovery ads are now called In-feed video ads.
Display Google release Customer Match for all advertisers with over $50,000 lifetime spend Google this week announced it will release Customer Match audiences in Google Ads for all advertisers with over $50,000 lifetime spend.
Video Google to hit 30 million subscribers on YouTube Premium in the US eMarketer this month forecasted that YouTube Premium will hit 29.5 million subscribers in the US, by year-end 2021.
Video Google reaches 50 million Music and Premium subscribers Google for the first time revealed how many users are paying for YouTube Music and YouTube Premium.
Display AppLovin buys MoPub for $1.05 Billion in cash AppLovin this month bought MoPub for $1.05 billion in cash.
Video Google stops using WEBM and 3GPP video transcodes Google this month announced it will stop using WEBM and 3GPP video transcodes in DV360.
