Data Specifications for implementing AdChoices and Consent Management Platforms A coalition of privacy self-regulatory organizations today launched a uniform approach for brands and publishers to offer privacy controls on sites and apps through Consent Management Platforms (CMPs) and the AdChoices program.
Search Google releases guidance over AI-generated content Google last week released guidance over AI-generated content. Google says using automation -including AI - to generate content with the primary purpose of manipulating ranking in search results is a violation of Google’s spam policies.
Data European telcos jump in to replace cookies Last week the European Comission approved the creation of a joint venture by Deutsche Telekom, Orange, Telefónica, and Vodafone, to replace cookies and to solve the identity problem on the web and apps.
Display Google to limit complex speculative financial products ads in Brazil Google this month announced it will limit complex speculative financial products ads in Brazil. Beginning March 10, advertisers of complex speculative financial products will be able to advertise only if certified by Google and licensed by the Brazilian Securities and Exchange Commission (CVM).
Video Paramount EyeQ integrates Amazon Publisher Direct Amazon last month announced the integration of Amazon Publisher Direct in Paramount EyeQ streaming content. This includes the ad-supported streaming services Pluto TV, Paramount+, CBS News, CBS Sports HQ, Comedy Central, MTV, VH1, Paramount Network, BET, and ET Live.
Display TripleLift layoffs The SSP TripleLift laid off 20% of its workforce this week. 100 employees in Canada and in the US. Dave Clark, CEO of Triplelift, justifies the lay off with advertisers pulling back ad spend to levels in line with historic averages before the pandemic.
Video The top 30 creditors of EMX Digital EMX Digital (Big Village) this week filed for bankruptcy. The filing shows over 50 million dollars in liabilities to up to 10,000 creditors, including Pluto, Yahoo, Google, Xandr, Sovrn, Proper Media, and others. See the top 30 creditors of EMX Digital.
Display EMX files for bankruptcy EMX, an SSP (Supply Side Platform), and its parent company Big Village, this week filed for Chapter 11 bankruptcy in the U.S. Bankruptcy Court District of Delaware. The case number is 23-10180-CTG.
Display Yahoo to shut down its SSP Yahoo will shut down their SSP in the coming months; over 50% of Yahoo’s ad tech employees - 1600 people - to be layoff, Axios reported this week. Yahoo SSP contains video and display inventory connected to several DSPs.
Social Snap reaches 375 million users in Q4, but ad revenue didn’t follow Snap yesterday announced the financial results for Q4 2022. Daily active users (DAUs) were 375 million, an increase of 56 million, or 17% year-over-year, but average revenue per user (ARPU) was down 15%.
Retail Digital commerce exceeds $1 trillion in consumer spend in the US Comscore yesterday released the 2023 State of Digital Commerce Report stating the internet recorded the largest year of digital commerce in its history in 2022, exceeding $1 trillion in online retail consumer spend for the first time in the U.S. A 21% increase in spend year-over-year (YoY).
Data GumGum launches a contextual certification program GumGum last week launched a free Contextual Advertising Certification intended to educate media planners and buyers on contextual advertising and GumGum offerings.
Audio Spotify ad revenue grew 14% in Q4 last year Spotify today announced the financial results for Q4 2022. Spotify Ad Revenue grew 14% in Q4 last year to 449 million euros.
Data Google updates Google Analytics 4 search bar Google yesterday updated Google Analytics 4 search bar, at the top of Google Analytics. The search bar at the top of GA4 now enables advertisers to find information about the current property or to navigate to other Google Analytics 4 property.
Video Netflix taps Nielsen for audience insights in the US, Mexico and Poland Nielsen last week announced a new multi-year agreement with Netflix to provide linear and streaming audience data across the US, Mexico and Poland.
Audio Podcast downloads increased 20% in 2022 Triton Digital last week announced the release of the U.S. Year-End Podcast Report. Podcast downloads increased by 20% in 2022 over the prior year, with an average of 3.8 hours of content downloaded per listener, per week.
Search Semrush Global Marketing Day 2023 Semrush last week announced the days, agenda, and speakers for the Global Marketing Day 2023. The conference is for free and will take place on February 16, beginning at 10 a.m. ET. Registrations are open.
Search Twitter rolls out Search Keywords Ads Twitter last week rolled out Search Keywords Ads to all advertisers as a beta test. According to Twitter, advertisers can now bid to insert Promoted Tweets solely among specific search results.
Retail Amazon launches Sponsored ads and Stores in Belgium Amazon last week launched Sponsored ads and Stores in Belgium. Merchants and vendors can now create Stores and pay for Sponsored Products, Sponsored Brands, Sponsored Display on Amazon.com.be
Retail Criteo partners with Giant Eagle Criteo this month announced a new partnership with one of the United States’ largest food, fuel and pharmacy retailers, Giant Eagle, Inc.
Data Twitter launches the Marketing Calendar for the year 2023 Twitter this week launched the Marketing Calendar for the year 2023. Advertisers can find events in different locations for the current year.
Retail Amazon’s RxPass: a monthly flat fee for generic medications Amazon this week launched RxPass in the US, a new monthly subscription for Prime members, providing patients with access to generic medications that treat over 80 common health conditions. RxPass costs a flat fee of $5 a month.
Social Twitter integrates DoubleVerify and IAS for brand safety Twitter this week announced a new integration with DoubleVerify and Integral Ad Science, now available to advertisers based in the US.
Social Instagram Quiet Mode Meta last week launched a Quiet Mode feature on Instagram. When Quiet Mode it’s enabled, Instagram does not send any notification, the profile activity status change to let people know, and Instagram automatically sends an auto-reply when someone sends a DM.
Video HUMAN takes down ad fraud operation targeting 120 publishers HUMAN last week took down an ad fraud operation, named VASTFLUX, where over 1,700 apps were spoofed with invisible video ads. 120 publishers were targeted.
