Video DoubleVerify earns MRC accreditation for YouTube video viewability Accreditation was granted for 3rd party calculation and reporting of YouTube video viewable impressions and related viewability metrics, based on DoubleVerify's integration with Google Ads Data Hub (ADH), in desktop, mobile web, and mobile in-application environments.
Audio Triton Digital names John Rosso as new President and CEO Prior to joining Triton Digital, Rosso held several positions in the broadcasting industry.
Display Google updates Inappropriate Content in advertising policies Google will forbid advertisers with content that shares personally identifiable information promoting financial fraud, identity theft, harmful direct contact, or harassment.
Video DV360 to introduce TrueView dimensions and metrics in instant reporting Instant reporting enables advertisers to see data immediately.
Video Google to introduce YouTube co-viewing metrics in Google Ads and DV360 In a study with Nielsen, Google found that 26% of the time, multiple 18+ viewers are watching YouTube together on the TV screen, compared to 22% on linear TV.
Video YouTube CTV and YouTube TV to be available in Nielsen Total Ad Ratings (TAR) in the U.S. YouTube TV is a streaming television service, only available in the US, that offers live TV, on demand video and cloud-based DVR from more than 85 television networks. YouTube CTV is YouTube on Connected TVs.
Video IMDb TV changes name to Amazon Freevee and expands to Germany The rebrand to Amazon Freevee will happen on April 27.
Display The IAB Digital AdOps Conference Sydney 2022 now available on YouTube The Sydney Digital Ad Ops was held on April 7.
Search Google introduces manager account dashboards in Google Ads Advertisers are able to create and edit dashboards in Google Ads.
Display TripleLift launches a GREEN Exchange Traded Deal TripleLift Exchange Traded Deals (ETD) are frequently refreshed to deliver the most relevant placements.
DOOH Vistar launches dynamic creatives for DOOH Advertisers can use sports scores, weather and traffic to promotional offers, directions to a store and localized imagery.
Data Google introduces Custom Columns in Google Ads Custom columns can be filtered, sorted, downloaded, and used to customize your performance summary chart above your statistics table.
Video CTV devices: Roku’s market share is falling in North America Roku and Samsung make up 67.4% of the North America's CTV market.
Display Google Marketing Live 2022 to happen on May 24 Google Marketing Live 2022 to happen on Tuesday, May 24.
Social Snapchat introduces Dynamic Stories from select publishers Dynamic Stories are available in the Discover feed and they are updated in real time.
Data Fyllo to acquire Semasio Fyllo says Semasio’s datasets and capabilities will be integrated into the Fyllo Data Marketplace.
Data The Trade Desk integrates the email-based activation via Adobe CDP Adobe Real-Time CDP is part of Adobe Experience Cloud.
Audio Spotify introduces live audio shows in the Spotify app Spotify's Greenroom was Spotify response to Clubhouse app, a social audio app where users can communicate in audio chat rooms.
Video TV advertising spend up 36.87% YoY in Q1 2022 CBS, NBC, ABC, Fox News, and CNN are the top networks in terms of ad impressions.
Retail Amazon to surcharge sellers because of fuel and inflation The surcharge affects sellers with products eligible for Amazon Prime FREE Two-Day Shipping and FREE Shipping.
Video Xandr launches an Inventory Library on its DSP with curated deals With the Inventory Library, advertisers have access to curated deals from hundreds of publishers across multiple sell-side platforms (SSPs).
Display Yahoo! JAPAN integrates GeoEdge GeoEdge provides a multi-layer security detection covering every aspect of cyber threats, as well as transparency and control over unwanted content verticals and images.
DOOH Hivestack integrates KanBan Culture’s DOOH inventory in Taiwan KanBan Culture has access to over 2,000 screens in 1,204 beverages shops and 89 outdoor LED billboards spread across major highway intersections in Taiwan.
Video Glewed TV taps Yahoo as preferred SSP for connected TV and display ads Glewed TV delivers free, ad-supported access to over 20,000 hours of premium on-demand content.
