Video Google upgrades Google Ads’ data-driven attribution to support YouTube and Display ads Google this month upgraded Google Ads’ data-driven attribution to support YouTube and Display ads.
Display Google Ad Manager not delivering some campaigns in Brazil as expected Google yesterday reported it has a disruption in Google Ad Manager, affecting some campaigns targeting Brazil, that are not delivering as expected.
Video Integral Ad Science buys Publica Integral Ad Science yesterday announced the acquisition of Publica for $220 million, 75% in cash and 25% in stock. Publica is a connected TV (CTV) advertising platform.
Display Teads postpones IPO Teads this week announced that it has postponed plans for its initial public offering. This filed for an IPO in the beginning of this month.
Display Google updates Ad Manager Partner Guidelines to include guidance over encrypted signals Google this month updated Google Ad Manager Partner Guidelines to include guidance over encrypted signals from publishers.
Display Google launches Audience Explorer, an insights tool for first-party data Google this week launched Audience Explorer, a new tool in Google Ad Manager where publishers can better understand their audiences.
Display Google to upgrade Active View metrics in CM and DV360 Google this week announced an upgrade of the Active View metrics in Campaign Manager 360 and Display & Video 360.
Audio Spotify ad revenue is rebounding in 2021, led by the direct and podcast sales channels Spotify today reported an ad revenue rebound in Q2 2021. Spotify reached 275 million euros with ad revenue in Q2 2021, 110% growth year over year, 28% growth quarter over quarter.
Video Google to introduce Nielsen's sales lift measurement for CTV ads in DV360 Google this month announced that will introduce sales lift measurement for CTV ads in DV360, in the US, using Nielsen Catalina Solutions (NCS).
Video Jivox updates Dynamic Canvas Studio (DCS) Dynamic Canvas Studio (DCS) is a tool that enables advertisers to create thousands of personalized video ad variations.
Display TuneIn taps TripleLift for native and video TripleLift last week announced a new partnership with TuneIn. TripleLift will expand TuneIn’s Native and Branded Video ad offering across its desktop and mobile portfolio globally.
Video Google makes available TV Reach Planner in 18 countries TV Reach Planner enables advertisers to understand the optimal mix of television and YouTube to maximize their reach.
Display Taboola News grows over 270 percent year-over-year through OEM partnerships Taboola News is now reaching 500 million daily active users in over 80 countries
Search Google to restrict financial ads in the UK, starting in August Advertisers on financial services vertical in the UK need to be authorized by the UK Financial Conduct Authority (UK FCA), and show that to Google.
Video LG Ads appoints Raghu Kodige as new CEO LG Ads (formerly Alphonso) today named Raghu Kodige as chief executive officer. In the beginning of the year, LG Electronics bought Alphonso for $80 million, a controlling stake of more than 50 percent.
Display Yelp launches Yelp Audiences with ads off-platform using search audiences Yelp Audiences enable advertisers to buy ads across the web using search audiences from Yelp.
Video Sharethrough introduces dynamic video captions in video ads All captions are human verified and there are no custom builds or approvals required.
Video Microsoft and Xandr renew contract on buy and sell side Microsoft is extending its use of Xandr’s sell-side platform, Xandr Monetize, and its Global Supply Evangelism relationship with Xandr.
Video Cordless TV to become predominant next year in the US Nearly half of American TV viewers are cordless.
Video YouTube Unlisted videos uploaded before 2017 to become Private Unlisted videos are often used for YouTube ads.
Display Google to allow cryptocurrency ads in the United States, starting on August 3 ICO ads to remain banned. Google barred ads for cryptocurrencies and related products back in 2018.
Video Magnite starts monetizing Rakuten TV inventory in Europe Magnite this week announced that Rakuten will utilize Magnite’s technology in the UK, France, Germany, Spain, Italy, the Nordics, and Benelux.
Video YouTube content creators outside the U.S. to start paying taxes in the U.S. Google this month asked YouTube content creators to submit their tax information in AdSense. Content creators may have to pay 30% in taxes over the revenue generated in the U.S.
Video discovery+ surpasses 11 million subscribers in one month discovery+ was launched last month in the US and Europe.
